Whether producing sales leaflets, corporate brochures, newspaper advertising or business-to-business letters, most managers, especially marketing manangers and executives, need to write good, clear and effective copy. This book shows them how.

How to Write Marketing Copy That Gets Results

James Essinger

Business & Money

Financial Times Prentice Hall (a Pearson Educ

A survey of the regulatory, clearance and settlement procedures of 24 of the world's leading industrial nations. Discussing the concepts, objectives, technology and marketing techniques of today's global custody industry, it also looks at the principal developments which may occur in the next five years. The world's largest global custodians and sub-custodians and the regulations and procedures that govern their activities are all explored. The suvey covers the following countries: Australia, Austria, Belgium, Canada, Denmark, Eire, Finland, France, Germany, Hong Kong, Italy, Japan, Korea, Luxembourg, Malaysia, the Netherlands, New Zealand, Norway, Portugal, Singapore, South Africa, Spain, Sweden, Switzerland, United Kingdom and the United States.

Global custody

Longman

Ten million thalidomide pills had already been produced for distribution in the United States when it was first submitted to the FDA for approval. The morning sickness wonder drug had been approved for sale in Germany, Canada, and the UK, and the drug's distributors assumed that it would be no different in the United States. The answer they received was unexpected and firm: it needed more testing. It later came to light that thalidomide was causing severe birth defects throughout the world, and that Frances Kelsey, the FDA pharmacologist who had denied the drug's approval, was in fact a hero. Her courageous and unwavering integrity proved to be decisive in preventing one of the greatest pharmaceutical disasters of the twentieth century. Now, in this first ever biography, the fascinating and unlikely hero is portrayed in full detail. Read about the quiet, matter-of-fact woman who stood up to a major pharmaceutical company, did her job in the face of enormous pressure, and when presented with the highest civic honors, credited her whole team with the accomplishment. It's an incredible story of integrity in the moment of truth, of the power of humble courage, and of hundreds of thousands of lives saved by an ordinary woman.

Frankie: How One Woman Prevented a Pharmaceutical Disaster

Biographies & Memoirs

Sandra Koutzenko

Community & Culture

Wellspring

A Female Genius: How Ada Lovelace Started the Computer Age

Gibson Square Books Ltd

The Mating Game: A New Romance Novel from the British Women's Chess Champion

Jovanka Houska

The Conrad Press

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Books by James Essinger