It's the most famous, most quoted, most misunderstood business strategy of all time. Positioning is not what you do to the product. It's what you do to the mind. But how do you get into a crowded 1990s mind? What if somebody already owns your concept? And what has an era of tumultuous change done to positioning? The New Positioning is the first new body of thought in more than a decade on the world's most famous business strategy - written by Jack Trout, the author and marketing strategist who started it all, and Steve Rivkin. The breakthrough 1981 book Positioning: The Battle for Your Mind became a global best-seller in 19 languages. Now its provocative sequel promises to open even more eyes. Packed with keen insight, penetrating analysis, and irreverent advice, The New Positioning delivers hundreds of examples, anecdotes, and case studies - on computers, oil companies, television shows, soft ice cream, even political candidates.

The New Positioning: The Latest on the World's #1 Business Strategy

Business & Money

Jack Trout

Steve Rivkin

Marketing & Sales

McGraw-Hill,Inc.

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

McGraw–Hill Education

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

Positioning: The Battle for Your Mind

Al Ries

McGraw-Hill Education (ISE Editions)

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: <ul>
<li>Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there </li>
<li>Position a follower so that it can occupy a niche not claimed by the leader </li>
<li>Avoid letting a second product ride on the coattails of an established one. </li>
</ul>
Positioning also shows you how to: <ul>
<li>Use leading ad agency techniques to capture the biggest market share and become a household name </li>
<li>Build your strategy around your competition's weaknesses </li>
<li>Reposition a strong competitor and create a weak spot </li>
<li>Use your present position to its best advantage </li>
<li>Choose the best name for your product </li>
<li>Determine when-and why-less is more </li>
<li>Analyze recent trends that affect your positioning. </li>
</ul>
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Management & Leadership

McGraw=Hill

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Positioning: The Battle For Your Mind Paperback - January 1, 1981by Al Ries  (Author) , Jack Trout  (Author)

Positioning: The Battle For Your Mind

GRAND CENTRAL PUB.

[Read by David Drummond] There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout --the world-renowned marketing consultants and bestselling authors of Positioning-- note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership to The Law of the Category to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

HarperCollins Publishers and Blackstone Audio

Zauberhafter Niederrhein.

Ziethen-Panorama Verlag G

See the best price to sell, buy, or rent books by Jack Trout. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Jack Trout

See the best price to sell, buy, or rent books by Jack Trout. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The New Positioning: The Latest on the World's #1 Business Strategy

The New Positioning: The Latest on the World's #1 Business Strategy

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Positioning: The Battle for Your Mind

Positioning: The Battle For Your Mind

Positioning: The Battle for Your Mind

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Zauberhafter Niederrhein.