The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.

Marketing for Tourism

J. Christopher Holloway

Business & Money

Pitman Publishing, London, United Kingdom

The Business of Tourism provides a basic understanding of the nature, structure and organisation of the tourist industry. It examines the role of tourism in the economic development of a country and explores the relationship between public and private sector tourism. The operations of each part of the industry - tourist attractions, carriers, accommodation, tour operation, retailing, tourist offices and ancillary services - are described in detail. Critical issues facing the industry are examined, such as the sustainability of ever-increasing global tourism. The problems faced in managing and working in the various sectors of the business are also addressed.  The fifth edition has been updated in line with recent developments within the industry and features new and expanded case studies and improved revision questions and assignments. It also provides a lecturer's guide and OHT masters for adopters of the text.

The Business of Tourism

Economics

Pitman

Chris Robinson

Longman

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Books by J. Christopher Holloway