Marketing Management: A Planning Approach (Addison-Wesley Series in Mathematics)

Business & Money

Hughes, G. David

Management & Leadership

Addison-Wesley Publishing Company

<p>This new sales management text takes a practical, goal-oriented approach to teaching sales management skills and concepts, using the steps along the typical career path of the sales manager, from field representative to upper management. This unique approach helps students understand the sales and sales management profession as they would most likely experience it themselves.</p>

Sales Management: A Career Path Approach

McKee, Daryl O.

Job Hunting & Careers

South-Western Pub.

Attitude Measurement for Marketing Strategies

Scott, Foresman, and Co.

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Books by Hughes, G. David