Blogging is an essential part of a retailer's online marketing plan, yet many retailers avoid it because they dread its intricacies, the time it may consume in their busy schedules, or the unease they feel about finding meaningful material. "Your Blog, Your Business" addresses those fears with nitty-gritty, practical ideas for minimizing each of them. It helps businesses-large or small, online or off-set up a blog, integrate it with their other social networks, and manage it frugally. It gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores and stints as a New York publicist, a retail consultant and journalist. She also runs several blogs of her own and contributes to countless others. It is the second in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books. Her blog for the retail trade is at www.frugalretailing.blogspot.com.

Your Blog, Your Business: A Retailer's Frugal Guide to Getting Customer Loyalty and Sales-Both In-Store and Online (Survive and Thrive Series)

Business & Money

Howard-Johnson, Carolyn

Business Development & Entrepreneurship

CreateSpace Independent Publishing Platform

The perfect learning experience for those who wantto learn how to wow an editor in no time flat with only $6.95 out-of-pocket and30 minutes out of a busy schedule. The unique structure it suggests helps writers capture the attention of agents, publishers, or other gatekeepers who also have limited time.  Thislittle booklet--discounted on Amazon--is part of Kindle's Matchbook program. Whenyou buy the paperback on Amazon, you get a free e-copy, too! Maybe one could bea gift for a writing friend. 

The Great First Impression Book Proposal: Everything You Need to Know About Selling Your Book to an Agent or Publisher in Twenty Minutes or Less

Reference

Writing, Research & Publishing Guides

The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. (How to Do It Frugally)

Marketing & Sales

Two award-winning poets living from two hemispheres collaborated on Sublime Planet, a book of poetry that honors life on earth and the universe. Part of the poets' Celebration Series, this one honors Earth Day. Writer Mary Guglielmo says, "they are poems about the human experience woven into the world we live in. This is a great read!" Carolyn Howard-Johnson is listed on Poets & Writers' prestigious roster of poets and won the Franklin-Christoph prize for poetry. Magdalena Ball's work is also widely published and is the owner of the esteemed Compulsive Reader review site.

Sublime Planet (Celebration Series of Poetry Chapbooks)

Literature & Fiction

Ball, Magdalena

Poetry

There are gremlins out there determined to keep your work from being published, your book from being promoted. Resolved to embarrass you before the gatekeepers who can turn the key of success for you, they lurk in your subconscious and the depths of your computer programs. Whether you are a new or experienced author, The Frugal Editor will help you present whistle-clean copy (from a one-page cover letter to your entire manuscript) to those who have the power to say “yea” or “nay.”The second edition of The Frugal Editor: From Your Query Letter to Final Manuscript to the Marketing of Your New Bestseller is from the multi award-winning HowToDoItFrugally Series of books for writers. It has won awards and accolades from Next Generation Indie Awards, USA Book News Awards, Reader Views Literary Awards, the coveted Irwin Award, and Dan Poynter’s Global Ebook Awards.“Language is a fluid lifeform. To assume that because we once learned grammar one way, that way will always be accepted is fallacious. To neglect researching the language we write in when we so assiduously research the facts for what we write is folly.” ~ Quote from The Frugal EditorEndorsements:“Absolutely essential for beginning writers and a necessary reminder for the more advanced. The mentor you've been looking for. This book won't collect dust!” ~ Christina Francine, review for Fjords Review“Using the basic computer and editing tricks from The Frugal Editor, authors can prevent headaches and save themselves time—and even money—during the editing process. It’s well worth your effort to learn them.” ~ Barbara McNichol, Barbara McNichol Editorial“Writers and editors have a true friend in Carolyn Howard-Johnson. Her word smarts, her publishing savvy, and her sincere commitment to authors and editors make The Frugal Editor a must-have resource.” ~ June Casagrande, author of The Best Punctuation Book, Period and Grammar Snobs Are Great Big Meanies (Penguin) and syndicated grammar columnist“The Frugal Editor has become an appendage to me.” ~ Donna M. McDine, award-winning children's author

The Frugal Editor: Do-it-yourself editing secrets for authors: From your query letter to final manuscript to the marketing of your bestseller. (HowToDoItFrugally Series of Books for Writers)

Skills

How To Get Great Book Reviews Frugally and Ethically is the culmination of a nearly two decades Carolyn Howard-Johnson spent helping writers avoid pitfalls, misconceptions, and out-and-out scams perpetrated on unsuspecting authors . . . and helping them reach their dreams of great reviews, great book tours, and great launches. It turns out that How to Get Great Book Reviews Frugally and Ethically is the essence for a successful marketing campaign that includes all those things and—more importantly—for building the readership necessary for a prosperous writing career.

How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career (HowToDoItFrugally Series for Writers)

Sky Eccles has a father who is Mormon and a mother who is Protestant. Her father's roots go back to the founder of his church and the pioneers; her mother's roots are foggy and forgotten. Because she was born and raised with a double identity, Sky sees her surroundings in duplicate, like a Kodak color print sitting beside its own filmy negative. A new career in journalism is giving her clarity of vision

This Is the Place

Publishamerica Inc

The Frugal Book Promoter assures your book gets the best possible start in life, whether your publisher assigns zero dollars or thousands to your book's marketing campaign. A former publicist, the author provides no-nonsense basics to build the essentials you need to build a time-saving social media campaign and knock'em dead lists of influencers that will be more effective than anything you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through extensive (and award-winning) book campaigns of her own. Several will match your pocketbook and personality.  "The most expensive part of book promotion are the mistakes. This book will save you time and money." --Dan Poynter, legendary author of The Self-Publishing Manual  "Carolyn Howard-Johnson's Frugal Book Promoter is... a classic!" --Bookbaby.com  "[Carolyn Howard-Johnson is] an incessant promoter who develops and shares new approaches for book promotion." --Marilyn Ross, founder, Small Publishers of North America and coauthor of The Complete Guide to Self-Publishing>  "The Frugal Book Promoter has given me ideas that would never have occurred to me and has changed the way I think about book promotion." -- Mark Logie, award-winning poet and short-story writer  Carolyn Howard-Johnson (@FrugalBookPromo) is a multi award-winning author of both fiction and nonfiction. She is a former publicist for a New York PR firm and a marketing instructor for the UCLA Extension Writers' Program. She has appeared on hundreds of TV and radio stations both nationally and locally, and her poetry, essays, columns and stories are published frequently in journals and on the web. She admits to loving marketing almost as much as she loves writing.Learn more at www.HowToDoItFrugally.com From Modern History Press

The Frugal Book Promoter - 3rd Edition: How to get nearly free publicity on your own or by partnering with your publisher

Modern History Press

The Frugal Book Promoter assures your book gets the best possible start in life, whether your publisher assigns zero dollars or thousands to your book's marketing campaign. A former publicist, the author provides no-nonsense basics to build the essentials you need to build a time-saving social media campaign and knock'em dead lists of influencers that will be more effective than anything you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through extensive (and award-winning) book campaigns of her own. Several will match your pocketbook and personality. "The most expensive part of book promotion are the mistakes. This book will save you time and money." --Dan Poynter, legendary author of The Self-Publishing Manual "Carolyn Howard-Johnson's Frugal Book Promoter is... a classic!" --Bookbaby.com "[Carolyn Howard-Johnson is] an incessant promoter who develops and shares new approaches for book promotion." --Marilyn Ross, founder, Small Publishers of North America and coauthor of The Complete Guide to Self-Publishing&gt; "The Frugal Book Promoter has given me ideas that would never have occurred to me and has changed the way I think about book promotion." -- Mark Logie, award-winning poet and short-story writer Carolyn Howard-Johnson (@FrugalBookPromo) is a multi award-winning author of both fiction and nonfiction. She is a former publicist for a New York PR firm and a marketing instructor for the UCLA Extension Writers' Program. She has appeared on hundreds of TV and radio stations both nationally and locally, and her poetry, essays, columns and stories are published frequently in journals and on the web. She admits to loving marketing almost as much as she loves writing.
Learn more at www.HowToDoItFrugally.com From Modern History Press

The Great First Impression Book Proposal: Everything You Need to Know About Selling Your Book to an Agent or Publisher in Thirty Minutes or Less

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate--writing a book proposal. She has taken the guessing out of the book proposal process. Now there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality. This slim book and thirty minutes will do it. This booklet is the result of multi award-winning author Carolyn Howard-Johnson's extensive work with clients who hate writing book proposals and hate learning how to write them even more. She found herself coaching them through the process rather than doing it for them, for who could possibly recreate the passion an author feels for his or her own book better than the author? In doing so, she found she had written a booklet--not a tome--that took her clients only about thirty minutes to absorb. Voila! The Great First Impression Book Proposal was born. The HowToDoItFrugally Series from Modern History Press (ModernHIstoryPress.com) Randy Eller, speaker and CEO of Eller Enterprises, says, "There is only one thing you need to learn from Carolyn Howard-Johnson to succeed...everything she says!"

See the best price to sell, buy, or rent books by Howard-Johnson, Carolyn. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Howard-Johnson, Carolyn

See the best price to sell, buy, or rent books by Howard-Johnson, Carolyn. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Your Blog, Your Business: A Retailer's Frugal Guide to Getting Customer Loyalty and Sales-Both In-Store and Online (Survive and Thrive Series)

The Great First Impression Book Proposal: Everything You Need to Know About Selling Your Book to an Agent or Publisher in Twenty Minutes or Less

The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. (How to Do It Frugally)

Sublime Planet (Celebration Series of Poetry Chapbooks)

The Frugal Editor: Do-it-yourself editing secrets for authors: From your query letter to final manuscript to the marketing of your bestseller. (HowToDoItFrugally Series of Books for Writers)

How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career (HowToDoItFrugally Series for Writers)

This Is the Place

The Frugal Book Promoter - 3rd Edition: How to get nearly free publicity on your own or by partnering with your publisher

The Frugal Book Promoter - 3rd Edition: How to get nearly free publicity on your own or by partnering with your publisher

The Great First Impression Book Proposal: Everything You Need to Know About Selling Your Book to an Agent or Publisher in Thirty Minutes or Less