The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Perennial Seller: The Art of Making and Marketing Work that Lasts

HOLIDAY, RYAN

Humor & Entertainment

Portfolio

A beautiful daily journal to lead your journey in the art of living--and an instant WSJ bestseller! For more than two thousand years, Stoic philosophy has been the secret operating system of wise leaders, artists, athletes, brilliant thinkers, and ordinary citizens. With the acclaimed, bestselling books The Obstacle Is the Way, Ego Is the Enemy and The Daily Stoic, Ryan Holiday and Stephen Hanselman have helped to bring the Stoicism of Marcus Aurelius, Seneca, and Epictetus to hundreds of thousands of new readers all over the world. Now Holiday and Hanselman are back with The Daily Stoic Journal, a beautifully designed hardcover journal that features space for morning and evening notes, along with advice for integrating this ancient philosophy into our 21st century lives. Each week readers will discover a specific powerful Stoic practice, explained and presented with related quotations to inspire deeper reflection and application, and each day they will answer a powerful question to help gauge their progress. Created with a durable, Smyth-sewn binding and featuring a helpful introduction explaining the various Stoic tools of self-management, as well as resources for further reading, this is a lasting companion volume for people who already love The Daily Stoic and its popular daily emails and social media accounts. It can also be used as a stand-alone journal, even if you haven’t read the previous books. For anyone seeking inner peace, clarity, and effectiveness in our crazy world, this book will help them immensely for the next year—and for the rest of their lives.

The Daily Stoic Journal: 366 Days of Writing and Reflection on the Art of Living

Business & Money

Hanselman, Stephen

Business Culture

Instant #1 New York Times Bestseller &amp; Wall Street Journal Bestseller In The Obstacle Is the Way and Ego Is the Enemy, bestselling author Ryan Holiday made ancient wisdom wildly popular with a new generation of leaders in sports, politics, and technology. In his new book, Stillness Is the Key, Holiday draws on timeless Stoic and Buddhist philosophy to show why slowing down is the secret weapon for those charging ahead. All great leaders, thinkers, artists, athletes, and visionaries share one indelible quality. It enables them to conquer their tempers. To avoid distraction and discover great insights. To achieve happiness and do the right thing. Ryan Holiday calls it stillness--to be steady while the world spins around you. In this book, he outlines a path for achieving this ancient, but urgently necessary way of living. Drawing on a wide range of history's greatest thinkers, from Confucius to Seneca, Marcus Aurelius to Thich Nhat Hanh, John Stuart Mill to Nietzsche, he argues that stillness is not mere inactivity, but the doorway to self-mastery, discipline, and focus. Holiday also examines figures who exemplified the power of stillness: baseball player Sadaharu Oh, whose study of Zen made him the greatest home run hitter of all time; Winston Churchill, who in balancing his busy public life with time spent laying bricks and painting at his Chartwell estate managed to save the world from annihilation in the process; Fred Rogers, who taught generations of children to see what was invisible to the eye; Anne Frank, whose journaling and love of nature guided her through unimaginable adversity. More than ever, people are overwhelmed. They face obstacles and egos and competition. Stillness Is the Key offers a simple but inspiring antidote to the stress of 24/7 news and social media. The stillness that we all seek is the path to meaning, contentment, and excellence in a world that needs more of it than ever.

Stillness Is the Key

Instant New York Times Advice & Business Bestseller, USA Today Bestseller, and Wall Street Journal #1 Bestseller! A New York Times Noteworthy Pick and a "stellar work" by Publishers Weekly From the bestselling authors of The Daily Stoic comes an inspiring guide to the lives of the Stoics, and what the ancients can teach us about happiness, success, resilience and virtue. Nearly 2,300 years after a ruined merchant named Zeno first established a school on the Stoa Poikile of Athens, Stoicism has found a new audience among those who seek greatness, from athletes to politicians and everyone in between. It's no wonder; the philosophy and its embrace of self-mastery, virtue, and indifference to that which we cannot control is as urgent today as it was in the chaos of the Roman Empire. In Lives of the Stoics, Holiday and Hanselman present the fascinating lives of the men and women who strove to live by the timeless Stoic virtues of Courage. Justice. Temperance. Wisdom. Organized in digestible, mini-biographies of all the well-known--and not so well-known--Stoics, this book vividly brings home what Stoicism was like for the people who loved it and lived it, dusting off powerful lessons to be learned from their struggles and successes. More than a mere history book, every example in these pages, from Epictetus to Marcus Aurelius--slaves to emperors--is designed to help the reader apply philosophy in their own lives. Holiday and Hanselman unveil the core values and ideas that unite figures from Seneca to Cato to Cicero across the centuries. Among them are the idea that self-rule is the greatest empire, that character is fate; how Stoics benefit from preparing not only for success, but failure; and learn to love, not merely accept, the hand they are dealt in life. A treasure of valuable insights and stories, this book can be visited again and again by any reader in search of inspiration from the past.

Lives of the Stoics: The Art of Living from Zeno to Marcus Aurelius

Biographies & Memoirs

Professionals & Academics

A timeless trilogy of the extraordinary bestsellers The Obstacle is the Way, Ego is the Enemy, and Stillness is the Key by Ryan Holiday, now available for the first time ever in a beautiful boxed set edition. For more than two thousand years, Stoic philosophy has been the secret operating system of wise leaders, artists, athletes, brilliant thinkers, and ordinary citizens. With his acclaimed, bestselling books The Obstacle is the Way, Ego is the Enemy, and Stillness is the Key, Ryan Holiday has helped bring the Stoicism of Marcus Aurelius, Seneca, and Epictetus to hundreds of thousands of new readers all over the world. The Obstacle is the Way teaches you how to let go of the things you can't control and turn every new obstacle into an opportunity to get better, stronger, and tougher. Ego is the Enemy teaches you how to overcome and master the greatest obstacle in life--our insatiable ego. Stillness is the Key teaches you why slowing down is essential to charging ahead. This boxed set offers the Stoic insights and exercises from all three books featuring a vast array of stories and examples, from literature to philosophy to history. If you or anyone you know are seeking inner peace, clarity, and effectiveness in our crazy world, this collection will help immensely and makes a great gift. It will help you find the serenity, self-knowledge, and resilience you need to live well. Start your journey in the art of living.

The Way, the Enemy, and the Key: A Boxed Set of The Obstacle is the Way, Ego is the Enemy & Stillness is the Key

Product Description 
The instant New York Times, Wall Street Journal, and USA Today Bestseller! Ryan Holiday’s bestselling trilogy—The Obstacle Is the Way, Ego is the Enemy, and Stillness is the Key—captivated professional athletes, CEOs, politicians, and entrepreneurs and helped bring Stoicism to millions of readers. Now, in the first book of an exciting new series on the cardinal virtues of ancient philosophy, Holiday explores the most foundational virtue of all: Courage.\nAlmost every religion, spiritual practice, philosophy and person grapples with fear. The most repeated phrase in the Bible is “Be not afraid.” The ancient Greeks spoke of 
phobos, panic and terror. It is natural to feel fear, the Stoics believed, but it cannot rule you. Courage, then, is the ability to rise above fear, to do what’s right, to do what’s needed, to do what is true. And so it rests at the heart of the works of Marcus Aurelius, Aristotle, and CS Lewis, alongside temperance, justice, and wisdom.\nIn 
Courage Is Calling, Ryan Holiday breaks down the elements of fear, an expression of cowardice, the elements of courage, an expression of bravery, and lastly, the elements of heroism, an expression of valor. Through engaging stories about historic and contemporary leaders, including Charles De Gaulle, Florence Nightingale, and Dr. Martin Luther King Jr., Holiday shows you how to conquer fear and practice courage in your daily life.\nYou’ll also delve deep into the moral dilemmas and courageous acts of lesser-known, but equally as important, figures from ancient and modern history, such as Helvidius Priscus, a Roman Senator who stood his ground against emperor Vespasian, even in the face of death; Frank Serpico, a former New York City Police Department Detective who exposed police corruption; and Frederick Douglass and a slave named Nelly, whose fierce resistance against her captors inspired his own crusade to end slavery.\nIn a world in which fear runs rampant—when people would rather stand on the sidelines than speak out against injustice, go along with convention than bet on themselves, and turn a blind eye to the ugly realities of modern life—we need courage more than ever. We need the courage of whistleblowers and risk takers. We need the courage of activists and adventurers. We need the courage of writers who speak the truth—and the courage of leaders to listen.\nWe need you to step into the arena and fight. 
 Review 
"Worthy for anyone trying to develop their own code, this is a superb handbook for crafting a purposeful life. Masterfully composed and highly readable, using stories from antiquity to the modern-day realities confronting all leaders, the 'march' of the chapters brings forward valuable gems on each page of the journey. Holiday’s themes will remain with you and strengthen you long after you finish reading it."--General Jim Mattis, U.S. Marines (ret.) and 26th US Secretary of Defense"Ryan Holiday’s Courage is Calling traces the history of courage and its many faces through the ages and arrives at the present day with an urgent call to arms for each and all of us. As we battle our enemies within and without, will we choose to rise-up to the call of our courage or blush and bow down to the whispers of our cowardice? Our answer to this question is about more than our sense of duty, it’s about our freedom. It’s about more than wins and losses, it’s about our survival. It’s on me, it’s on you, it’s on us. Take the dare we may."--Matthew McConaughey, Academy Award Winning Actor and New York Times #1 best-selling author“[Courage Is Calling] dresses us with the proper garments of courage, something we need more than ever.”--George Raveling, Hall of Fame Basketball coach, Nike’s first Director of International Basketball“Ryan Holiday shows his own courage in this book to not toe the line, to speak truth to power, and show us all why we must not defer to fear if we are to go forward together with grace and humanity. Drawing on

Courage Is Calling: Fortune Favors the Brave (The Stoic Virtues Series)

In his New York Times bestselling book Courage is Calling, author Ryan Holiday made the Stoic case for a bold and brave life. In this much-anticipated second book of his Stoic Virtue series, Holiday celebrates the awesome power of self-discipline and those who have seized it. To master anything, one must first master themselves-one's emotions, one's thoughts, one's actions. Eisenhower famously said that freedom is really the opportunity to practice self-discipline. Cicero called the virtue of temperance the polish of life. Without boundaries and restraint, we risk not only failing to meet our full potential and jeopardizing what we have achieved, but we ensure misery and shame. In a world of temptation and excess, this ancient idea is more urgent than ever. In Discipline is Destiny, Holiday draws on the stories of historical figures we can emulate as pillars of self-discipline, including Lou Gehrig, Queen Elizabeth II, boxer Floyd Patterson, Marcus Aurelius and writer Toni Morrison, as well as the cautionary tales of Napoleon, F. Scott Fitzgerald and Babe Ruth. Through these engaging examples, Holiday teaches readers the power of self-discipline and balance, and cautions against the perils of extravagance and hedonism. &nbsp; At the heart of Stoicism are four simple virtues: courage, temperance, justice, and wisdom. Everything else, the Stoics believed, flows from them. Discipline is Destiny will guide readers down the path to self-mastery, upon which all the other virtues depend. Discipline is predictive. You cannot succeed without it. And if you lose it, you cannot help but bring yourself failure and unhappiness.

Discipline Is Destiny: The Power of Self-Control (The Stoic Virtues Series)

In his New York Times bestselling book, Discipline Is Destiny, Ryan Holiday made the Stoic case for a life of self-discipline. In this much-anticipated third installment in the Stoic Virtues series, he argues for the necessity of doing what's right - even when it isn't easy For the ancients, everything worth pursuing in life flowed from a strong sense of justice--or one's commitment to doing the right thing, no matter how difficult. In order to be courageous, wise, and self-disciplined, one must begin with justice.&nbsp; The influence of the modern world often tells us that acting justly is optional. Holiday argues that that's simply untrue--and the fact that so few people today have the strength to stand by their convictions explains much about why we're so unhappy. In Right Thing. Right Now., Holiday draws on fascinating stories of historical figures such as Marcus Aurelius, Florence Nightingale, Jimmy Carter, Gandhi, and Frederick Douglass, whose examples of kindness, honesty, integrity, and loyalty we can emulate as pillars of upright living. Through the lives of these role models, readers learn the transformational power of living by a moral code and, through the cautionary tales of unjust leaders, the consequences of an ill-formed conscience. The Stoics never claimed that living justly was easy, only that it was necessary. And that the alternative--sacrificing our principles for something lesser--was considered only by cowards and fools. Right Thing. Right Now. is a powerful antidote to the moral failures of our modern age, and a manual for living virtuously.

Right Thing, Right Now: Good Values. Good Character. Good Deeds. (The Stoic Virtues Series)

A thoughtfully curated daily devotional full of inspiring quotes and advice, from the bestselling author of THE DAILY STOIC--for any dad as they navigate the most important journey of their life What does it mean to be a great father? And then, how do you become one? Parenting is a role filled with incredible meaning and purpose, one that men have a responsibility to take seriously. But every father needs guidance. Men need someone to inspire and challenge them to go the distance, because being a parent is something you do every day. &nbsp; Instead of a parenting book you read one time as a sleep-deprived new parent (and instantly forget among all the other things you're now supposed to remember), THE DAILY DAD provides 366 accessible meditations on fatherhood, a manageable slice for each day. From bestselling author Ryan Holiday, a father of two himself, this daily devotional will help dads old and new to find inspiration and advice on a day-to-day basis in the lifelong job of being a dad. Drawing quotes from history, pop culture, literature, and psychological research, each entry will provide a memorable lesson on being the role model your child needs, rooted in timeless principles. &nbsp; From Socrates to Martin Luther King Jr., Jerry Seinfeld to Jesus, THE DAILY DAD will draw on wisdom from mothers and fathers, heroes and celebrities, ancient philosophy and contemporary figures, in order to help each dad face the daily challenges of parenting, and ultimately become the best father they can be.

The Daily Dad: 366 Meditations on Parenting, Love, and Raising Great Kids

Self-Help

Relationships

A new package for the book that has spent over 300 weeks on the bestseller lists! The perfect gift for anyone seeking to add serenity, self-knowledge, and resilience into their lives--The Daily Stoic and The Daily Stoic Journal, now conveniently together in a beautiful boxed set For more than two thousand years, Stoic philosophy has been the secret operating system of wise leaders, artists, athletes, brilliant thinkers, and ordinary citizens. What makes this ancient philosophy so vital that it has stood the test of time? And how can it be mastered amidst the chaos of our everyday, modern life? The Daily Stoic has brought Stoic philosophy to millions&nbsp;of readers around the world in the form of an easily digestible, day-by-day devotional, featuring modern translations of the best of Stoic writings paired with practical&nbsp;meditations on applying their wisdom to our daily lives. With its companion book, The Daily Stoic Journal,&nbsp;new devotees to Stoicism can make a daily practice of the powerful morning and evening review pioneered by the Stoics, progressing through a series of 52 weekly themes that feature the core themes and practices needed to integrate Stoicism into our 21st century lives.&nbsp;Both books feature the very best wisdom from Marcus Aurelius, Seneca, Epictetus, Musonius Rufus, and many other lesser known Stoics. And now, for the first time, this boxed set offers both the devotional and the journal to help readers&nbsp;fully absorb and benefit from&nbsp;all that Stoicism offers. The Daily Stoic Boxed Set provides 366 days of Stoic insights, meditations, and teachings that can be enjoyed each day and&nbsp;be revisited for years to come.

The Daily Stoic Boxed Set

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Books by HOLIDAY, RYAN