Taishi Hirokawa travels around rural Japan in a wagon loaded with designer outfits of namely, Issay Miyake, Comme de Garcon, Yohji Yamamoto and others. He meets people who live with nature, bearing sun and the earth, such as a farmer ploughing his feild, a fisherman, a man working in a gas station, a builder at work, a country watch-maker, a general grocer, an icecream man, and an amateur archeologist doing research on his own. He asks them to dress into the designer outfits on the spot and captures them on film. 
sonomama sonomama (Adv.) - Just like that; just as you are. unchanged; as before; in a natural state; don't move inch...

Sonomama Sonomama

Arts & Photography

Hirokawa, Taishi

Decorative Arts & Design

Chronicle Books+

Book by Boucher, Connie. Kazuo Koike (Ed). Taishi Hirokawa (Photog. )

Snoopy in Fashion

Koike, Kazuko

Boucher, Connie

Photography & Video

Chronicle Books LLC.

Still Crazy-nuclear power plants as seen in Japanese landscapes

Korinsha Press

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Books by Hirokawa, Taishi