Power Play: Tesla, Elon Musk, and the Bet of the Century

*A Wall Street Journal Business Bestseller* &nbsp; "A deeply reported and business-savvy chronicle of Tesla's wild ride."&nbsp;--Walter Isaacson, New York Times Book Review Power Play is the riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning Wall Street Journal tech and auto reporter Tim Higgins Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw opportunity. The gas-guzzling car was in need of disruption. They pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition. But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had initially funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future.

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*A Wall Street Journal Business Bestseller* “A deeply reported and business-savvy chronicle of Tesla's wild ride.” —Walter Isaacson, New York Times Book ReviewPower Play is the riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins\nTesla is the envy of the automotive world. The first car company to be valued at $1 trillion, its electric vehicles can be found across the globe, coveted symbols of both wealth and virtue. The company’s rise has elevated its CEO, the mercurial and charismatic Elon Musk, into a celebrity—not to mention making him the richest man in the world.\nBut Tesla’s success was far from guaranteed. Founded in the 2000s, the company was born from a simple but audacious vision: to create an electric car that could best any gas-guzzling competitor. Tesla wasn’t the first company to try: Electric cars had been trotted out—and thrown on the scrap heap—by carmakers for more than a century. But where onlookers saw a history of failure, Musk and a small band of Silicon Valley engineers and entrepreneurs saw only opportunity. The car, they decided, was in need of disruption. So Tesla pitted itself against the biggest, fiercest business businesses in the world, setting out to make a car that was quicker, sexier, smoother, and cleaner than any on the road.\nBut as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by loyal supporters. Time and time again, Musk would find himself in the public crosshairs, threatening to bring the company he had initially funded largely with his own money to the brink of collapse. \nWall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, breakdowns, and, the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, 
Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds—and changed the future. 
 Review 
“[A] sweeping history of the electric-car juggernaut…I’ve covered Tesla as a reporter since 2016. When Higgins writes about facts and situations I’m familiar with, I can attest he’s right on the button, every time.” 
— 
Los Angeles Times 
"Tim Higgins’s compelling and deeply reported history of Tesla addresses the essential question of how this upstart automaker came from nowhere to become one of the most valuable companies on Earth...An exceptional work of business journalism." 
— 
Washington Post 
“Tense, detailed and well-crafted... 
Power Play is a business thriller for real...A clear, deeply reported and engaging account of how Musk launched a truly transformational car.” 
 — 
Associated Press\n“Higgins, who covers technology and autos for the 
Wall Street Journal, has done an outstanding job. He's performed a deep dive into the nuts and volts of Tesla. His book is extensively researched, including interviews with (unfortunately but understandably) anonymous current and former execs.” 
— 
Minneapolis Star Tribune 
“Richly detailed…Higgins manages to deliver an evenhanded account that brings us up to date from Ashlee Vance’s 2015 biography of Musk—the prior definitive Tesla account—and has a more urgent feel, given everything that has happened the past few years.” 
— 
The Information\n“[Power Play] eschews sensationalism for a high-resolution portrait of how exactly an unusual man and an unusual company managed a meteoric rise…. The tale of Tesla's ascent is inherently dramatic and compellingly told.”\n—NPR.org 
"Eminently readable…A must-read for any fan or critic."\n—Business Insider 
“Higgins has written entertainingly about the financial Bet of the Century…[He] is exemplary in describing many of these extraordinary machinations. He has interviewed hundreds of people associated w

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A WALL STREET JOURNAL BUSINESS BESTSELLER * The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning Wall Street Journal tech and auto reporter Tim Higgins.&nbsp;&nbsp; "A deeply reported and business-savvy chronicle of Tesla's wild ride." --Walter Isaacson, New York Times Book Review Tesla is the envy of the automotive world.&nbsp; Born at the start of the millennium, it was the first car company to be valued at $1 trillion.&nbsp; Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla's success was far from guaranteed.&nbsp;Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals--pressured by investors, hobbled by whistleblowers. Musk often found himself in the public's crosshairs, threatening to bring down the company he had helped build. &nbsp; Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds--and changed the future.

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