For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively.

Public Relations Ethics

Business & Money

Hendrix, Jerry A.

Seib, Phillip

Fitzpatrick, Kathy

Hayes, Darrell C.

Industries

Wadsworth Publishing

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

Public Relations Cases

Cengage Learning'

Intended for the public relations case studies course; may also be used in advanced public relations and public relations management courses offered at the junior/senior level and often serves as a capstone of the public relations sequence. This course is generally required for PR majors and minors. This course can be found in departments of journalism, mass communication, and marketing and is offered primarily at four-year colleges and universities.

Public Relation Cases

Wadsworth Pub. Co.

The text begins with an overview of the public relations process, introducing the ROPE model (research, objectives, planning, and evaluation) which helps organize programs in public relations.

Public relations cases

The text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR: media relations, employee and member relations, community relations, public affairs &amp; government relations, investor relations, consumer relations, and special public relations. Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an overview and then present Silver Anvil Award cases from planning through execution and evaluation. Appendices contain exercises and case problems for each of the PR forms presented as well as the PRSA Code of Professional Standards.

The Fifth Edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to understand why select public relations cases had the effect they did.

This text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR, while Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an overview and then exhibit Silver Anvil Award cases from planning through execution and evaluation, as well as some examples of failed PR campaigns. The appendices consist of exercises and case problems for each of the PR forms presented and contain the PRSA Code of Professional Standards.

The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths.

Public Relations Cases (with InfoTrac)

This DVD is available to Instructors upon request and includes public relations campaigns hand selected by author Darrell Hayes. These brief videos, such as one on the Red Dress Campaign, show how public relations agencies use TV as well as digital media to tell their campaign's story. Videos are organized by chapter and case number for easy presentation in the classroom.

DVD for Hendrix/Hayes/Kumar's Public Relations Cases, 8th

Kumar, Pallavi Damani

See the best price to sell, buy, or rent books by Hendrix, Jerry A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hendrix, Jerry A.

See the best price to sell, buy, or rent books by Hendrix, Jerry A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Public Relations Ethics

Public Relations Cases

Public Relations Cases

Public Relation Cases

Public relations cases

Public Relations Cases

Public Relations Cases

Public Relations Cases

Public Relations Cases (with InfoTrac)

DVD for Hendrix/Hayes/Kumar's Public Relations Cases, 8th