Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Consumer Behavior with DDB Life Style StudyTM Data Disk

Business & Money

Hawkins,Delbert

Mothersbaugh,David

Best,Roger

Marketing & Sales

McGraw/Hill/Irwin

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Consumer Behavior: Building Marketing Strategy

Economics

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Consumer Behavior: Building Marketing Strategy, 12th Edition

McGraw–Hill Education

ISBN: 9781260566482 is an International Student Edition of Consumer Behavior: Building Marketing Strategy 14th Edition by David L Mothersbaugh, Delbert I Hawkins This ISBN 9781260566482 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at ISBN 9781260158106 The content of of this title on all formats are the same.

ISE Consumer Behavior: Building Marketing Strategy