Essentials of Marketing Research

Business & Money

Hawkins, Del I.

Tull, Donald S.

Management & Leadership

PRENTICE/HALL

Introductory text in marketing research. Concerned with the doing of good decisional research, specifically good marketing research. DLC: Marketing research.

Marketing Research

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Coney, Kenneth A.

McGraw=Hill

Consumer Behavior, 9/e, by Hawkins, Best, &amp; Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Marketing & Sales

Mcgraw-Hill College

Consumer Behavior, 9/e, by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Consumer Behavior: Building Marketing Strategy

Best, Roger J.

Mothersbaugh, David L.

McGraw/Hill/Irwin

Consumer behavior: Implications for marketing strategy

Business Publications

The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables students to understand how strategy can drive and affect practical marketing decisions. This text provides students with a broad understanding of what drives a range of consumption decisions, and equips them with the knowledge they will need in professional practice. Comprehensive examples of relevant marketing and advertising campaigns enrich the text and help reinforce the key concepts. Since e-commerce and Internet technology has become an integral part of conducting business, the authors discuss the relevance of technology as a vehicle for reaching the consumer, its role in consumer research, the development of marketing strategy, and its impact on the globalisation of consumer markets, throughout the text.

Consumer Behavior: Implications for Marketing Strategy (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Richard D.Irwin

CONSUMER BEHAVIOR is a 4-color undergraduate (and graduate) consumer behavior text. The major purpose of the this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.

Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)

See the best price to sell, buy, or rent books by Hawkins, Del I.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hawkins, Del I.

See the best price to sell, buy, or rent books by Hawkins, Del I.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Essentials of Marketing Research

Marketing Research

Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Consumer Behavior: Building Marketing Strategy

Consumer behavior: Implications for marketing strategy

Consumer Behavior: Implications for Marketing Strategy (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)