Tiny Essentials of Monthly Committed Giving

Business & Money

Harvey McKinnon

Economics

White Lion Press Ltd

<p>There is one and only one secret to securing a gift. Here's the Holy Grail: Anticipate the questions your prospective donor is sure to ask and have solid answers at the ready. It's that simple, and it's what drives Harvey McKinnon's book, The 11 Questions Every Donor Asks. Through research and interviews in the U.S., Canada, and abroad, McKinnon has not only identified the questions, he also details the answers donors find most satisfying. It's almost criminal what McKinnon has done. In essence, he's read the minds of your donors and stacked the deck in your favor. Thankfully it's all for a good cause. Complements Asking by Jerold Panas, and Fundraising Realities Every Board Member Must Face, by David Lansdowne.</p>

The 11 Questions Every Donor Asks, Revised Edition

Emerson & Church Publishers

<p>In this highly acclaimed book, dotted with invaluable illustrations, monthly giving expert Harvey McKinnon convincingly shows that 1) practically ANY organization can attract monthly donors, 2) even if your organization is starting from scratch, you can depend on 10 percent or more of your current donors immediately converting to monthly giving, 3) your file of monthly donors can mushroom to 40 or 50 percent or more with targeted effort, 4) a majority of these donors will regularly upgrade their gifts and continue to give for 10, 15, or 20 years, and 5) with a robust monthly giving program in place, you will have a guaranteed, LOW COST revenue stream you can count on year in and year out.</p>

How to Create Lifelong Donors Through Monthly Giving

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Books by Harvey McKinnon