Cases in Advertising Management

Business & Money

Harper W. Boyd

Vernon Fryburger

Ralph L. Westfall

Marketing & Sales

McGraw-Hill Text

<p>"Marketing Management: A Strategic Decision-Making Approach 6th Edition" concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.</p>

Marketing Management: A Strategic, Decision-Making Approach (The McGraw-Hill/Irwin Series in Marketi

Management & Leadership

McGraw–Hill Education

<p>This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.</p>

Marketing Management: A Strategic Approach With a Global Orientation (The Irwin Series in Marketing)

Chicago

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Books by Harper W. Boyd