THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY 
 Everything You Need to Plan Your Strategy and Achieve Your Goals 
From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process. Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including a running case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed. LEARN HOW TO DEFINE your vision • TARGET your audience • EVALUATE your operations • PLAN your strategy • ACHIEVE your goals Based on a long-term study of proven integrated marketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for long-term strategies in a constantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to:
<ul>
<li>Engineer the planning process from conception to reality </li>
<li>Conduct your own audits, self-assessments, SWOT analyses, and EA analyses </li>
<li>Develop key market objectives--and make them happen </li>
<li>Implement, monitor, and adjust your plan for the real world </li>
<li>Solidify your strategy for longterm success</li>
</ul>
Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs―step-by-step. Part I walks you through the entire planning process. Part II helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectives and goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis. It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing.

The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

Business & Money

Hamper, Robert J.

Management & Leadership

McGraw=Hill

Strategic Market Planning

Guidelines for inventory of internal and external environments, plus instructions on how to apply data to create a marketing plan.

Baugh, L.Sue

Marketing & Sales

Handbook For Writing Proposals

Whether you are a solo practitioner soliciting new business, a seasoned manager in a world-class consultancy, or a member of a corporate team, the Handbook for Writing Proposals will give you the advice and information you need to develop more effective business proposals--to evaluate potential, articulate a program, showcase your skills persuasively, and present your ideas forcefully. It is loaded with sample documents and checklists that show you how to develop, produce, and present a polished proposal that will guarantee your success. Whether this is your first proposal or your fiftieth, the Handbook for Writing Proposals offers all the proven techniques and practical advice you need to leave your competition at the gate. The Experts Welcome the Handbook for Writing Proposals "You spend an inordinate amount of time and energy maintaining a business, developing human resources, and building a high-quality product or service. Why blow it with a substandard proposal? This book guides you through the process of creating the best impression of your sweat equity to your customer. Whether you need to polish up and improve every aspect of the proposal or just certain elements, this book will fill the need. Remember, the economics of gain only occur when a customer feels you've fulfilled a need and created a value. Use this handbook to increase your chances of creating the bridge between you and your customer." -- Paul V. Baron President, In-Store Bakery Division The Quaker Oats Company "The Handbook for Writing Proposals offers a wealth of down-to-earth, practical guidance on all phases of proposal writing. The book is well organized and full of concrete ideas that are easy to include in real-life situations. The sample letters, checklists, and proposals, and the guidance on the use of personal computers as both a research and production aid are extremely valuable. A great resource for anyone whose success depends on convincing others through the proposal process." -- Richard M. Sawdey Former Vice President and Secretary R.R. Donnelley &amp; Sons Company

See the best price to sell, buy, or rent books by Hamper, Robert J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hamper, Robert J.

See the best price to sell, buy, or rent books by Hamper, Robert J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

Strategic Market Planning

Strategic Market Planning

Handbook For Writing Proposals