<p>The first of its kind focused on marketing strategy to the life science and healthcare industries, this book sets a new standard for reaching skeptical audiences, including scientists, researchers, and healthcare professionals. A roadmap for marketers to effectively navigate the marketing paradigm shift, build effective content-centric marketing models, create and deploy successful campaigns, and measure their impact. Described as a must read in the life science marketing space.</p>

Persuading Scientists: Marketing to the World's Most Skeptical Audience

Hamid Ghanadan

RockBench Publishing Corp.

See the best price to sell, buy, or rent books by Hamid Ghanadan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hamid Ghanadan

See the best price to sell, buy, or rent books by Hamid Ghanadan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Persuading Scientists: Marketing to the World's Most Skeptical Audience