Virtual Reality (VR) and Augmented Reality (AR) have changed the playing field dramatically for marketing, branding, and public relations professionals. Marketing New Realities gives you the tools you’ll need to understand, create, and manage successful VR and AR campaigns now and for years to come. Get a head start on this new frontier, and harness the power of next-gen communication tools to engage effectively with your audience.

Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications

Business & Money

Hackl, Cathy

Wolfe, Samantha G.

Marketing & Sales

Meraki Press

Jump into the metaverse to connect with consumers and explore endless opportunities 
Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture. 
In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find: Data and market analysis to erase any doubt that the metaverse is the next big thing. Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more. The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful. A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets. Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse. 
An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.\nFrom the Inside Flap\nThe metaverse is a virtual space that promises to bring together people, companies, and products in digital and physical environments bursting with new possibilities for interaction and collaboration. The groundwork has already been laid. People and organizations are jumping in with both feet, gaining valuable experience, meeting current and future customers, forming relationships, developing revenue streams, and shaping metaverse culture. 
In Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World, a team of distinguished Silicon Valley thought leaders delivers a startling and exciting guide to uncovering opportunities in this fast-moving, new, digital universe. From understanding metaverse basics to commercial strategy and even launching your first metaverse project, you’ll find practical and hands-on insight into this cutting-edge technology. 
In the book, the authors analyze data and markets that erase any doubt that the metaverse is, in fact, the next big thing, while also offering foundational knowledge about the metaverse, metaverse economy, Web 3.0. technology, and more for people new to the subject. They also discuss the essential connection between metaverse environments, businesses, communities, and digital products that make the metaverse economy such a potent force. 
You’ll get deep dives on topics like non-fungible tokens (NFTs) and how to make the most of them, as well as frameworks to help find, nurture, measure, and monetize new innovations in the metaverse. 
A can’t-miss analysis of the future of electronic commerce and a technology that’s shaping up to be every bit as impactful as the Web, Navigating the Metaverse is an essential read for entrepreneurs, executives, and innovators seeking a place at the front of the line in a new age of online business.\nFrom the Back Cover\nPraise for NAVIGATING THE METAVERSE 
“This reads like Ogilvy on Advertising but for the marketing future. To understand the opportunities that await us in the Imagination Age, start with this book.” 
—Geoffrey Colon, Author, Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating the New Normal 
“Navigating the Metaverse perfectly encapsulates so many of the learnings achieved when sports marketing first hit the metaverse, especially our experience after launching football player NFTs into the metaverse. C

Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World

Computers & Technology

Lueth, Dirk

Di Bartolo, Tommaso

Games & Strategy Guides

wiley

The next phase of the internet--multimodal, vision-enabled AI that will transform society Written by Irena Cronin, renowned consultant in the immersive space, and Cathy Hackl, globally recognized tech & gaming executive, futurist, and speaker, Spatial Computing: An AI-Driven Business Revolution reveals exclusive insider knowledge of what's happening today in the convergence of AI and spatial computing. Spatial Computing is an evolving 3D-centric form of computing that uses AI, Computer Vision, and extended reality to blend virtual experiences into the physical world, breaking free from screens into everything you can see, experience, and know. Spatial Computing: An AI-Driven Business Revolution includes coverage of: <ul> <li>The new paradigm of human-to-human and human-computer interaction, enhancing how we visualize, simulate, and interact with data in physical and virtual locations</li> <li>Navigating the world alongside robots, drones, cars, virtual assistants, and beyond--without the limitation of just one technology or device</li> <li>Insights, tools and illustrative use cases that enable businesses to harness the convergence of AI and spatial computing today and in the decade to come via both hardware and software</li> </ul> The impact of spatial computing is just starting to be felt. Spatial Computing: An AI-Driven Business Revolution is a must-have resource for business leaders who wish to fully understand this new form of revolutionary, evolutionary technology that is expected to be even more impactful than personal computing and mobile computing.

Spatial Computing: An AI-Driven Business Revolution

Cronin, Irena

Management & Leadership

An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role in business, technology and society. In Into the Metaverse, Cathy Hackl, a globally recognized futurist and one of the world's first Chief Metaverse Officers, shares her insights on what companies need to do to harness the next iteration of the internet - the metaverse. In this book you'll find a wealth of information on issues such as: - What is the metaverse and what it means for your brand, organization or company - How to make money in the metaverse through understanding the underlying concepts behind it such as gaming, synthetic media, spatial computing and artificial intelligence. - How to lead in the metaverse through industries that are already forging ahead, such as fashion and marketing. - Who should manage the metaverse function within your organization and why some companies should consider creating a role for a Chief Metaverse Officer. - Finally, how to protect the metaverse and action steps you can take towards the future. Essential reading for any executive, Into the Metaverse, will reshape how you think about the internet and its place for those who want to lead successful businesses, today and into the future. If the internet was first used to connect us to information, and then developed into a social media forum to connect people, then Web3, which connects people, places and things, will help enable the successor state to today's mobile internet - the Metaverse. It will bring together and merge our physical and digital lives, and - in the same way that social media upended our lives and our businesses - the Metaverse will shake things up even more. Into the Metaverse is the essential business guide to understanding the ground-breaking technologies that enable this monumental shift and the opportunities it presents from a business and societal perspective.

Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era

Industries

Bloomsbury Business

Business as usual is over. The age of hyper-change is upon us, and technology is at the forefront. Since the dawn of the microchip, exponential growth has defined modern technology. Today, entire industries are being upended by software, sensors, cameras, LiDAR, processors, and optics — all growing smaller by the day. Tech is pushing into every corner of our world, and businesses that ignore the disruption do so at their own peril. The end of the mobile phone is near, and the age of hyperconnectivity is here, with AR glasses, the intelligent edge, and IoT. 
Led by globally recognized futurist Cathy Hackl and award-winning emerging-tech leader John Buzzell, this book will arm you with frameworks and examples to tackle the rapid disruption happening in every industry. This book is for business leaders who want to learn more about 5G, artificial intelligence, augmented reality, and other emerging tech. We’ll explain how you can wield this new tech for scale and revenue growth. We’ve seen the effects of this technology on the workforce firsthand, both success and failure. Along the way, you’ll hear real-life examples from business leaders and the authors — industry experts in technology years in the making. By the end, you’ll be seeing the world through AR glasses and AI applications, and at the speed of 5G. 
Get ahead of the competition and shape the future you’ll be ready to lead with The Augmented Workforce.

The Augmented Workforce: How the Metaverse Will Impact Every Dollar you Make

Buzzell, John

Renown Publishing

See the best price to sell, buy, or rent books by Hackl, Cathy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hackl, Cathy