Brand-Driven City Building and the Virtualizing of Space (Routledge Research in Planning and Urban Design)

This book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial – and urban – reality. It develops a novel understanding of the rationale behind the construction of large-scale architectural complexes that relate to corporate brands, and of its tremendous cultural effects. The author suggests that what we see today is the creation of "global mass ornaments", of a thorough ornamentalization of the entire globe. The origins of this are discussed with regard to examples of corporate brand-building from Europe and China (Autostadt Wolfsburg, BMW Welt Munich and Anting New Town). Additional cases are several simulated spaces in Berlin and the space-branding activities of companies like Apple or Prada. Theoretically, the author develops an innovative poststructuralist framework, combining ideas from Gilles Deleuze with the space philosophy of Peter Sloterdijk. He analyzes how the corporate redefinition of space makes the city enter into a mode of virtual urbanity. This idea leads to a notion of a "global urban" and, ultimately, the "global mass ornament". This concept of a global mass ornament is developed here with reference to Sloterdijk’s concept of a world of "spheres". The latter is used to understand the new mode of spatiality of mediatized spaces. The book makes the point that our world is involved in a process of mass ornamentalization that has only just begun. The concept of the global mass ornament is the first to come to grips with a culture in which branding is effectively changing the physiognomy of the earth. The global mass ornament is a banner for a cultural transformation that employs architecture, sign theory and mechanisms borrowed from traditional advertising and from social media, as well as social processes – and that we have yet to properly understand. This book is a significant step forward in this respect.

Politics & Social Sciences

Gutzmer, Alexander

Social Sciences

Routledge

Three quarters of a million people are in a plane somewhere right now. Many millions travel by air each day. For most of us, the experience of being in an airport is to be endured rather than appreciated, with little thought for the quality of the architecture. No matter how hard even the world's best architects have tried, it is difficult to make a beautiful airport.
And yet such places do exist. Cathedrals of the jet age that offer something of the transcendence of flight even in an era of mass travel and budget fares. Here are twenty-one of the most beautiful airports in the world.The book features: Wellington International Airport, 'The Rock' shaped like the dangerous cliffs of a local legend Kansai International Airport, Renzo Piano's gigantic project built on three mountains of landfill Shenzhen International Airport, a manta ray shaped terminal putting this booming region on the map Daocheng Yading Airport, the world's highest civilian airport in the middle of the Tibetan mountains Chhatrapati Shijavi International Airport, rising from the slums of Mumbai like a Mogul palace Queen Tamar Airport, a playfully iconic modern airport nestled in the mountains of Georgia King Abdulaziz International Airport, the gateway to Mecca resembling a Bedouin city of tents Pulkovo Airport, mirroring the city of St Petersburg with bridges, squares and art Berlin-Tegel Airport, ultramodernity, 1970s style Copenhagen Airport, an icon from the golden age of air travel Franz Josef Strauß Airport, sober and easy to negotiate, Munich's model airport Paris Charles du Gaulle Airport, the brutalist icon that launched the career of airport architect Paul Andreu London Stansted Airport, Norman Foster's return to the golden age of air travel Lleida-Alguaire Airport, a relic of Catalonia's early 21st century building boom Madrid-Barajas Airport, Richard Rogers and Antonio Lamela's calm, bamboo-panelled Terminal 4 Marrakesh Ménara Airport, a blend of 21st century construction and traditional Morrocan design Santos Dumont Airport, Rio de Janeiro's modernist masterpiece Carrasco International Airport, Rafael Viñoly's design inspired by the sand dunes of his native Uruguay Malvinas Argentinas International Airport, echoing the mountains and glaciers of Tierra del Fuego John F Kennedy International Airport, Eero Saarinen's glamorous jet-age TWA terminal Spaceport America, a vision of the future in the New Mexico desert

The Art of the Airport: The World's Most Beautiful Terminals

Frommberg, Laura

Eiselin, Stefan

Travel

Frances Lincoln

TV Shows and Nonplace (Routledge Focus on Television Studies)

Arts & Photography

Sculpture

This book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial – and urban – reality. It develops a novel understanding of the rationale behind the construction of large-scale architectural complexes that relate to corporate brands, and of its tremendous cultural effects. The author suggests that what we see today is the creation of "global mass ornaments", of a thorough ornamentalization of the entire globe.  The origins of this are discussed with regard to examples of corporate brand-building from Europe and China (Autostadt Wolfsburg, BMW Welt Munich and Anting New Town). Additional cases are several simulated spaces in Berlin and the space-branding activities of companies like Apple or Prada. Theoretically, the author develops an innovative poststructuralist framework, combining ideas from Gilles Deleuze with the space philosophy of Peter Sloterdijk. He analyzes how the corporate redefinition of space makes the city enter into a mode of virtual urbanity. This idea leads to a notion of a "global urban" and, ultimately, the "global mass ornament".   This concept of a global mass ornament is developed here with reference to Sloterdijk’s concept of a world of "spheres". The latter is used to understand the new mode of spatiality of mediatized spaces. The book makes the point that our world is involved in a process of mass ornamentalization that has only just begun. The concept of the global mass ornament is the first to come to grips with a culture in which branding is effectively changing the physiognomy of the earth. The global mass ornament is a banner for a cultural transformation that employs architecture, sign theory and mechanisms borrowed from traditional advertising and from social media, as well as social processes – and that we have yet to properly understand. This book is a significant step forward in this respect.

Sie ist zu einer Art Fetisch unserer Wirtschaftsdebatten geworden - die ,,Haltung". Kaum ein großes CEO-Interview, in dem nicht irgendwann die Frage nach seiner oder Ihrer Haltung beziehungsweise der seines oder ihres Unternehmens zu diesem oder jenem großen gesellschaftlichen Thema auftaucht. In der Regel haben die Chefs auch ein einigermaßen brauchbares Arsenal an PR-tauglichen Floskeln parat. Aber das reicht nicht. Den enttäuschten Interviewern nicht. Und uns als Bürgern erst recht nicht. Und dennoch - wir wollen, dass unsere Vorstandschefs Haltung zeigen. Wir wollen, dass unsere Unternehmen erkennbar Position beziehen - und zwar gerade auch dann, wenn es weh tut. Genau das aber tun sie nicht. Wie auch? Keiner hat ihnen ja gesagt, wie Haltung beziehen geht. Oder woran man sich orientiert, wenn man eine Haltung explizit machen und mit konkreten Handlungsmustern verknüpfen will. Dieses Buch leistet dies. Es sucht nach einem gesellschaftlichen Teilbereich, der in der Entwicklung und Einforderung von Haltung Erfahrung hat. Und findet ihn - in der Architektur. Architekten sind es gewohnt, Haltungen zu entwickeln. Im Studium fordern Professoren diese ein, später die Bevölkerung. Was leisten Eure Gebäude, warum wollt Ihr, dass unsere Städte so aussehen, wie Ihr sie Euch vorstellt? Architekten sind, wenn sie ihrem Handwerk auf überzeugende Weise nachkommen, Haltungsmeister. Von ihnen kann man lernen, wie ,,Haltung" geht. Um diese Lernprozesse - dargestellt am Beispiel der Architektur/ prägender Architekten - zu initiieren, schreibt Alexander Gutzmer, Chefredakteur der Architekturzeitschrift Baumeister und Professor für Medien und Kommunikation an der Berliner Quadriga-Hochschule, dieses Buch.&nbsp;

Haltung: Warum die Wirtschaft mehr davon braucht – und die Architektur sie schon hat (German Edition)

Business & Money

Management & Leadership

Springer

Schauplatz Tatort: Die Architektur, der Film und der Tod

Humor & Entertainment

Wachtveitl, Udo

Walter, Guido

Elser, Oliver

Television

Callwey Georg D.W. GmbH

Faszination Flughafen: Die schönsten Airports und ihre Geschichten

Architecture

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