Max Gunther's classic text brought back into print Luck. We can't see it, or touch it, but we can feel it. We all know it when we experience it. It's an obvious description of obvious events. But does it go deeper than this? And if it goes deeper, does it do so in any way which we can harness to our own and others' advantage? Taking us on a richly anecdotal ride through the more popular theories and histories of luck - from pseudoscience to paganism, through mathematicians to magicians - Max Gunther arrives at a careful set of scientific conclusions as to the nature of luck, and the possibility of managing it. Based entirely on drawing out the logical truths hidden in some examples of outrageous fortune (and some of the seemingly absurd theories of its origins), he presents readers with the concise formulae which make up what he calls "The Luck Factor" - the five traits that lucky people have in common - and shows how anyone can improve their luck.

The Luck Factor: Why Some People Are Luckier Than Others and How You Can Become One of Them

Self-Help

Gunther, Max

Personal Transformation

MacMillan Publishing Company

Offers advice on investment strategy and risk management, clears up common misconceptions about the stock market, and discusses economic forecasts and long-range planning

The Zurich Axioms

Business & Money

Economics

HarperCollins Publishers, Ltd

Do you want to be one of the lucky ones?    Luck. We can't see it or touch it, but we can feel it. Luck is a largely unexplored phenomenon, because many believe it to be uncontrollable. But what if luck could be influenced? What if it were possible to harness it to our own advantage? Taking us on a richly anecdotal ride through the popular theories and histories of luck -- from pseudoscience to paganism, through mathematics to magic -- Max Gunther arrives at a precise set of conclusions as to the nature of luck and the possibility of managing it. By drawing out the logical truths hidden in the examples of outrageous fortune he shares throughout this book, Gunther presents readers with ‘The Luck Factor' -- the five traits that lucky people have in common. He then shows you how you can use this approach to improve your luck and turn your fortune around. This book is a must-read for anyone who wants to change their luck -- for the better!

The Luck Factor

Investing

Ballantine Books

Offers advice on investment strategy and risk management, clears up common misconceptions about the stock market, and discusses economic forecasts and long-range planning

The Zurich Axioms: Investment Secrets of the Swiss Bankers

Signet

The Zurich Axioms: Secrets of the Swiss Investment Bankers

Literature & Fiction

Literary

Plume

The author brings thirty-eight years in the public relations field to an insider's tour of the PR world and recounts his dealings with famous figures, such as Howard Hughes, John F. Kennedy, Jesse Jackson, and Ginger Rodgers

Confessions of a P.R. Man

Wood, Robert J.

The author brings thirty-eight years in the public relations field to an insider's tour of the PR world and recounts his dealings with famous figures, such as Howard Hughes, John F. Kennedy, Jesse Jackson, and Ginger Rodgers

Management & Leadership

Dutton Adult

The close passing of a comet causes immeasurably strong winds that threaten to destroy much of New York City, while Nicholas Pacifico struggles to cover the story with his publisher's daughter, a fledgling journalist

Doom Wind: A Novel

United States

Contemporary Books

Tells the story of an airplane hijacker who parachuted to apparent safety with two hundred thousand dollars in 1971, explains how he eluded the police, and describes his life since the crime

D.B. Cooper: What Really Happened

Politics & Social Sciences

Social Sciences

How to get lucky

How to Get Lucky

UNKNO

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Books by Gunther, Max