Find out how accurate forecasting and analysis can prevent costly mistakes! Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and productivity in tourism offices, hotels, and restaurants. This collection of recent studies focuses on two important topics of management science: forecasting and a relatively new analytical methodology called data envelopment analysis (DEA). This book will show you how tourism forecasting accuracy can be enhanced and how DEA can be used to benchmark productivity and improve advertisement efficiency. Management Science Applications in Tourism and Hospitality provides you with a useful blend of analysis from both theory and real-data perspectives. This book uses case studies, application techniques, and expert advice to review various productivity measurement methods and compare them to DEA, revealing DEA’s strengths, weaknesses, and its potential in the operating environment. With Management Science Applications in Tourism and Hospitality, you’ll be able to: 
<ul>
<li> utilize destination benchmarking </li>
<li> perform multiunit restaurant productivity assessments using DEA </li>
<li> conduct hotel labor productivity assessments using DEA </li>
<li> measure and benchmark productivity in the hotel sector using DEA </li>
<li> model tourism demand </li>
<li> use an improved extrapolative hotel room occupancy rate forecasting technique </li>
<li> forecast short-term planning and management for a casino buffet restaurant </li>
<li> apply city perception analysis (CPA) for destination positioning decisions </li>
</ul> This book is generously enhanced with tables and figures to substantiate the research. Management Science Applications in Tourism and Hospitality is valuable for hospitality and tourism educators and graduate students learning and doing research in operation analysis. Savvy executives and professionals who want to improve efficiency in their industry will also benefit from the techniques illustrated in this timely guide.

Management Science Applications in Tourism and Hospitality (Journal of Travel & Tourism Marketing Monographic "Separates")

Gu, Zheng

Travel

Routledge

This album is the most comprehensive, impactful collection of photography in China to date. From documentary photography to conceptual tableaux, from medium format portraits to digitally manipulated dream scenes, from black and white to enhanced colors, t

Contemporary Chinese Photography

People's Publishing House

In 1994, Chinese artist Liu Zheng conceived of an ambitious photographic project called The Chinese, which occupied him for seven years and carried him throughout China. Inspired by the examples of August Sander and Diane Arbus, he has captured a people and country in a unique time of great flux, providing a startling vision of the deep-rooted historical forces and cultural attitudes that continue to shape China and its people. Liu seeks out moments in which archetypal Chinese characters are encountered in extreme and unexpected situations. His photographs are divided among a number of topics which betray a dark vision, albeit one that is laced with mordant humor. His main subjects to date have included street eccentrics, homeless children, transvestite performers, provincial drug traffickers, coal miners, Buddhist monks, prison inmates, Taoist priests, waxwork figures in historical museums, and the dead and dying. This is the first monograph of his work to appear outside of China and accompanies Between Past and Future: New Photography and Video from China, a major exhibition at the International Center of Photography, New York.

Liu Zheng: The Chinese

Arts & Photography

Christopher Phillips

Meg Maggio

Individual Artists

Steidl/ICP

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Books by Gu, Zheng