Describes a low-risk strategy for investing in options, explains how options orders work, and also looks at more risky investment strategies

The Conservative Investor's Guide to Trading Options

Business & Money

Gross, LeRoy

Finance

Prentice Hall Direct

Phone Power: Telephone Selling and Prospecting

New York Inst of Finance

Originally published almost a decade ago, LeRoy Gross's authoritative, yet highly accessible book has been the only resource available for conservative investors looking to further their investment goals with options. Now, with a new Introduction by the bestselling author Larry McMillan, The Conservative Investor's Guide to Trading Options has been updated to help market practitioners of the present garner the same rewards reaped by investors of the past. Using the clear, balanced approach he used with his clients during a long career in the securities industry, Gross explores the various options strategies most frequently employed with individual stocks, examines the risk factors associated with each, and offers a unique perspective on how to use options as a hedging tool. From buy stock/write call to sell stock/buy call, the strategies covered are designed to help investors be better able to increase stock income, reduce stock risk, and seek stock profits. In addition to recommended systems, Gross also points out those that conservative investors should avoid, including naked cal writing, calendar spread, and call option butterfly spread. With clear, easy-to-understand explanations, here's where you'll find complete details on: * Reading and understanding option tables. * Entering option orders. * Negotiating commission discounts. * Understanding the language of options trading with a complete glossary. Filled with practical examples and no-nonsense information, this is essential reading for all those who want to expand their portfolios using conservative option strategies.

Economics

wiley

So many things have changed since The Art of Selling Intangibles first appeared in the '80s and became an industry classic. Now, this financial services "Bible" is completely updated and revised to reflect the new realities, ranging from enhanced technology, to new industry regulations, commission structures, methods for prospecting and retaining clients. There still is a fine art to selling intangibles. Now - discover how to master this art, using the latest tools and techniques with this invaluable source for financial advisors, consultants, stockbrokers, and insurance agents. It's an invaluable resource for financial advisors, consultants, stockbrokers, and insurance agents alike. -- Keith Clark, DWC Consultants Financial professionals often cringe at the thought of being in the business of selling . But selling is a key aspect of any financial professional's routine. Whether you're an advisor persuading a prospective client to hire you, a broker touting stocks, or an agent nudging a client toward an insurance policy or annuity - you're selling: The concept, the ideas -even yourself! Your product is elusive - or intangible - making the challenges you face selling even more complex. Now, turn to a cherished industry classic - The NEW Art of Selling Intangibles - for a full program of sales techniques specifically designed for financial professionals in their quest to: find clients, close clients, retain clients - and convince clients to make the right financial choices. This groundbreaking book was the first to integrate investment strategies with selling strategies exclusively targeted to financial professionals. Now - it's thoroughly updated, revised, and reworked to meet the needs of today's time-pressed professionals. Expanding on key issues, while weaving in new areas of concern - Korn presents a comprehensive program for winning. Learn to master every method needed to perfect your selling skills - even if selling does not come natu

The NEW Art of Selling Intangibles

Korn, Donald

Marketing & Sales

Marketplace Books, Inc.

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Books by Gross, LeRoy