In an ever more competitive and demanding charitable marketplace, there is one area of fundraising that has enjoyed a tremendous boom over the past decade. Charitable bequests are now worth literally hundreds of billions of dollars in Canada – and everyone (including you no doubt!) wants their share of that wealth.Finally, there’s a fascinating book that will provide you with everything you’ll need to build and grow a legacy giving program that will advance your organization’s mission like never before. This is so much more than an update to 2007’s Iceberg Philanthropy – it’s a brand new book, packed with everything we’ve learned in the past 10 years of legacy marketing. This book is your complete guide to understanding prospects, setting strategy, designing persuasive messaging, and executing a plan that will add tremendous revenue to your bottom line.

You Can't Take It With You: The Art and Science of Legacy Fundraising

Business & Money

Green, Fraser

Wagg, Holly

Field, Charlotte

Business Development & Entrepreneurship

Independently published

<p>Iceberg Philanthropy turns traditional planned giving on its head by showing fundraisers how very ordinary donors are making extraordinary gifts to charity in their wills. With a powerful synergy of major gift strategy and direct marketing tactics, Iceberg Philanthropy shows fundraisers how to extend their reach way beyond previous planned giving frontiers. A must read for any fundraiser with an imagination and a sense of humour!</p>

Iceberg Philanthropy

McDonald, Beth

BookSurge Publishing

At the end of the day, donors are just people. And people go through their days moving between their three natural dimensions – the intellectual, the emotional and the spiritual. If we really want to connect deeply with our donors, we must learn to reach their heads, their hearts AND their souls. For the first time ever, this book tells fundraisers how to connect with donors in all three dimensions. The economics of philanthropy is actually startlingly simple. Loyal donors are the economic engine of any charity's database. Donor loyalty has become the holy grail of fundraising. 3D Philanthropy is really a donor loyalty handbook. To understand 3D Philanthropy is to know how to build donor loyalty. Fundraisers who do that right will be the ones who prosper.

3D Philanthropy: Make your donors love you by connecting with their minds, hearts and souls.

Civil Sector Press

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