Grede shows business managers and entrepreneurs who want to get market-smart quickly and painlessly how to strip away all the hype and hoopla and get down to the basics of "naked marketing." Dozens of examples explain winning strategies and a Glossary helps clarify marketing terms.

Naked Marketing: The Bare Essentials

Business & Money

Grede, Robert

Management & Leadership

Prentice Hall Pr

With all the trendy ways to do marketing - from advertising on web sites to publicity with radio "shock jocks" - how can you determine which is the most productive, cost-effective option for your company? Here's a handy tool for business managers and entrepreneurs who want to get market-smart quickly. It reveals, step by step, how you can determine your marketing budget; develop a marketing plan; establish a company image; use high-impact copy, layout and design; get publicity and visibility without having to pay for it; use mass media, personal selling, and direct mail effectively; and maximize opportunities at trade shows. No fluff, no stuff - the complexities of marketing boiled down for small business managers, entrepreneurs, or big-business non-marketers.

Naked Marketing: The Bare Essentials 1999 Version

Marketing & Sales

Prentice-Hall Press

NOTE: This title was already delivered to B&T but I did want to check out this method of title transmission and double check that this book was entered. THANKS!

Business Culture

Marquette Univ Pr

Finally, a business guide that kicks ass!
Forget the jargon and hype: there are five―and only five―ways to achieve exponential growth in your business. Are you ready to kick ass?
 The 5 Kick-Ass Strategies Every Business Needs is the ultimate business-growth guide. Filled with actual case studies, visual elements and strategic steps, this book will set you on a course to reach―and exceed―your growth goals.
In this no-holds-barred handbook, Robert Grede gives you the essential strategies for improving each area of your business.
Along the way you'll discover:
<ul>
<li>How to create a strategic growth plan</li>
<li>The benefits of buying market share</li>
<li>Ways to hunt for business</li>
<li>How to sell more to your current customers</li>
<li>How to introduce new products</li>
</ul>

The 5 Kick-Ass Strategies Every Business Needs: To Explode Sales, Stun the Competition, Wow Customers and Achieve Exponential Growth

Economics

Sourcebooks

See the best price to sell, buy, or rent books by Grede, Robert. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Grede, Robert

See the best price to sell, buy, or rent books by Grede, Robert. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Naked Marketing: The Bare Essentials

Naked Marketing: The Bare Essentials 1999 Version

Naked Marketing: The Bare Essentials

The 5 Kick-Ass Strategies Every Business Needs: To Explode Sales, Stun the Competition, Wow Customers and Achieve Exponential Growth