The intention of this book is to provide a holistic approach to doing business with the lesbian, gay, bisexual and transgender (LGBT) community. Whether you are an LGBT business owner or an ally to the LGBT community, there is something in this book for you. To be the most effective in your outreach efforts to the LGBT community you must be authentic and transparent in your approach. You must also have a plan for success. A solid targeted campaign requires a solid marketing plan to back it up. This book will not only teach you successful communications strategies for getting and keeping LGBT customers, but it will also show you the first steps you can take in creating a marketing plan designed for success. The stories, advice and guidance in this book stem from my own personal experience in working with the lesbian, gay, bisexual and transgender community. You may find different pathways to a success for you and that’s amazing. Consider sharing your success story with me at book@jenntgrace.com.

But You Don't Look Gay...: 6 Steps in Creating a Successful LGBT Marketing Strategy

Business & Money

Grace, Jenn T

Business Culture

CreateSpace Independent Publishing Platform

Want to make a fool of yourself in your business? If yes, raise your hand! Hmm. Of course there are no hands raised because no one wants to intentionally look foolish. So why take a chance and look clueless in your lesbian, gay, bisexual, and transgender (LGBT) marketing efforts? There are 7 detrimental mistakes that are preventing you from selling to the $830 billion LGBT community, all of which are avoidable if you know what to watch for. Very few people get up in the morning wondering who they can offend throughout their day. Yet many people are doing so with prospective LGBT customers, and they simply don’t realize it. This book teaches you how not to be that person. Arm yourself with the best sales and marketing information focused specifically on the LGBT community, so you can turn your worry into a flurry of business activity and increased sales. This book will show you exactly which offensive phrases, expressions and questions to avoid in order to maximize your sales outreach. Introduction:The primary objective of this book is to help you better understand who the lesbian, gay, bisexual, and transgender (LGBT) community is and how to effectively communicate to people within it. I encourage you to use the materials in this book as your beginners guide to appropriately communicating within the LGBT community. I share anecdotes, personal stories and tips I’ve learned along the way in my 8 years of working with the LGBT community. The intention of this book is to provide you with the correct approach to doing business with the LGBT community. You will see many recurring themes throughout, such as how important it is for you to understand why the community is important to you and how you can parlay that knowledge into your marketing messages; being able to admit when you’ve said something inappropriate, apologize for it and move on; and finally, if you are going to do this, you must be authentic and transparent. All of the money in the world will not buy you the trust of the LGBT community, which is the key ingredient to a successful marketing outreach plan.Whether you are a business owner who is an ally to the community or you are LGBT yourself, you will find something of value in this book. The stories, advice and guidance within this book stem from personal experience and one-on-one interactions I’ve had with people over the last 8 years, many of whom would likely be your target audience. There is no one-size-fits-all approach when it comes to the LGBT community, which you will quickly learn. Because of this, you may find different avenues to success in your business. If you do, hurray! I hope you’ll consider sharing your success stories with me by e-mailing me at jenn@jenntgrace.com. I do this work for you, so I truly hope you enjoy this book. Happy reading! Testimonials“In perfectly clear and understandable words, Jenn provides invaluable advice for anyone seeking to successfully reach the LGBT market. She stresses the need for authenticity in tone and intent from her reader, but she always does it with care and a touch of humor. This is literally “LGBT GPS” for any serious, committed marketer.” - Lynn Taylor, President/CEO, Keiler Advertising “You’ll want to read this engaging book more than once. Through her personal insight and professional expertise, Jenn has taken the mystery out of the LGBT market for anyone looking to increase sales. Jenn shows compassion and understanding for the reader, while expecting nothing less in return for the LGBT community.” - Mary Fischer, Financial Advisor

No, Wait... You Do Look Gay!: The 7 Mistakes Preventing you from Selling to the $830 Billion LGBT Market

The Inner Path of Writing: Make Love not War to the Writer Within (Books for Writers, Authors)

Self-Help

Hartmann, Silvia

ALLEN, MARC

Westmore, Caryl

Bays, Brandon

Weiss, Dr. Laurie

Brehm, Ray

Bennett, Sam

Billett, Kevin

Creativity

Break Free Fast Publishing

This is designed for parents of children with mental health needs, who are trying to keep track of all of their children's information in one easy to find place.

Therapy Notes for Families: Staying organized with your child's needs

Parenting & Relationships

Grace,Andrea

Parenting

Purpose Driven Publishing

House on Fire: Finding Resilience, Hope, and Purpose in the Ashes

Fire. While it appears destructive, it's also a force of renewal. Just as fire clears the way for new growth, so too can people transform their lives when they confront their worst fears and step into the sunlight of their purpose and truth. "House on Fire," a raw and riveting memoir by author and publisher Jenn T. Grace, explores her journey growing up as an adopted child in a chaotic household. Surviving a turbulent childhood marked by family conflict, mental illness and alcoholism, Grace promises herself that life will get better. But as an adult, Grace's personal and professional successes belie her inner turmoil. When she bravely steps in to adopt her sister's emotionally troubled daughter, she soon discovers that love and patience are not enough to meet the child's needs. Desperate to find help, Grace and her wife struggle for years to navigate a broken mental health system that too often fails families and their children, leaving them with a heart-wrenching decision to save their sanity. How do we let certain things go once we realize we have choices? How do we come to a place of healing and forgiveness? Too often the outside world judges and criticizes without understanding the private challenges that many families face. Grace's courage and honesty in telling her story is an inspiring message of hope and resilience for anyone suffering from trauma, adversity, and obstacles that seem insurmountable.

Biographies & Memoirs

Publish Your Purpose Press

Beyond The Rainbow: Personal Stories and Practical Strategies to Help your Business & Workplace Connect with the LGBTQ Market

Publish Your Purpose: The Workbook

Reference

Writing, Research & Publishing Guides

Publish Your Purpose

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Books by Grace, Jenn T