Our world is being transformed by big data. The growth of the Internet and the rapid expansion of mobile communications and related technologies have created a massive ¬ flow of data--both structured and unstructured. The availability and use of that data has enormous implications for businesses and for the wider society. Used effectively, big data can drive businesses in the direction of more accurate analyses of vital information, leading ultimately to greater operational efficiencies, cost reductions, reduced risk, speedier innovations, and increased and new revenue. In this book, you'll find detailed instruction in big data strategy development and implementation, supported by numerous real-world business cases in ten distinct industries. You will learn what big data is and how to wield it--from calculating ROI and making a business case to developing overall and project-specific strategies that actually work. Each chapter answers key questions and will give you the skills you need to make your big data projects succeed. Put big data to work for you and your company today, with DATA DIVINATION: BIG DATA STRATEGIES.

Data Divination: Big Data Strategies

Computers & Technology

Gourley, Bob

Baker, Pam

Networking & Cloud Computing

Cengage Learning PTR

Make Money for Bob: The Bottom Line on Entrepreneurship

Smart, practical, and readily applicable, Make Money for Bob: The Bottom Line On Entrepreneurship is an empowering source for any enterprising individual looking to create, launch, and grow a successful business.  More than a book title, Make Money For Bob is the mission statement that made Bob Gourley's own company the talk of the graphic arts/printing industry. . . and it offers a straightforward directive for every entrepreneur to keep a close eye on making the bottom line profitable.  Gourley empowers both the beginning and the seasoned entrepreneur by sharing personal, behind-the-scenes lessons that combine beyond-the-classroom wisdom with real world know-how.  ; Learn how you can create the three core business plans every aspiring entrepreneur needs to launch and sustain success. ; Master the skills you need to engage investors and secure the money needed for your venture.  ; Discover how to personally build networks with reachable people who have the knowledge, influence, and money to get your deal done.  From creating a complete business plan to developing an authentic business culture, Make Money for Bob: The Bottom Line On Entrepreneurship is a first-rate primer for entrepreneurs to learn the essentials of making money when operating, growing, and selling a business.

Make Money For Bob: The Bottom Line On Entrepreneurship

Reference

AuthorHouse

Smart, practical, and readily applicable, Make Money for Bob: The Bottom Line On Entrepreneurship is an empowering source for any enterprising individual looking to create, launch, and grow a successful business. More than a book title, Make Money For Bob is the mission statement that made Bob Gourley's own company the talk of the graphic arts/printing industry... and it offers a straightforward directive for every entrepreneur to keep a close eye on making the bottom line profitable. Gourley empowers both the beginning and the seasoned entrepreneur by sharing personal, behind-the-scenes lessons that combine beyond-the-classroom wisdom with real world know-how. • Learn how you can create the three core business plans every aspiring entrepreneur needs to launch and sustain success. • Master the skills you need to engage investors and secure the money needed for your venture. • Discover how to personally build networks with reachable people who have the knowledge, influence, and money to get your deal done. From creating a complete business plan to developing an authentic business culture, Make Money for Bob: The Bottom Line On Entrepreneurship is a first-rate primer for entrepreneurs to learn the essentials of making money when operating, growing, and selling a business.

(Updated for 2019) What do business leaders need to know about the cyber threat to their operations? Author Bob Gourley, the first Director of Intelligence in the Department of Defense cyber defense organization and a seasoned advisor to corporations across multiple sectors of the economy shares lessons from direct contact with adversaries in cyberspace in a new book titled “The Cyber Threat” 
 Understanding the Cyber Threat is critical to preparing your defenses prior to attack and also instrumental in mounting a defense during attack. Reading this book will teach you things your adversaries wish you did not know and in doing so will enhance your ability to defend against cyber attack. The book explores the threat and the role of the emerging discipline of Cyber Intelligence as a way of making threat information actionable in support of your business objectives. 
 "When I’m researching my own books, I always turn to Bob Gourley. I make disasters up. He’s seen them for real. And most important, he knows how to stop them. Read this. It’ll scare you, but also protect you." · Brad Meltzer, #1 bestselling author of The Inner Circle 
 "The insights Bob provides in The Cyber Threat are an essential first step in developing your cyber defense solution." · Keith Alexander, General, USA (Ret), Former Director, NSA, and Commander, US Cyber Command 
 "There are no excuses anymore. Trying to run a business without awareness of the cyber threat is asking to be fired. The Cyber Threat succinctly articulates insights you need to know right now." · Scott McNealy, Co-founder and Former CEO, Sun Microsystems and Chairman Wayin. 
 "Vaguely uneasy about your cyber security but stumped about what to do? Easy. READ THIS BOOK! "The Cyber Threat" will open your mind to a new domain and how you can make yourself safer in it." · Michael Hayden, General, USAF (Ret), Former Director, NSA and Director, CIA 
 "Bob Gourley was one of the first intelligence specialists to understand the complex threats and frightening scope, and importance of the cyber threat. His book can give you the edge in what has emerged as one of the most compelling, mind-bending and fast moving issues of our time." · Bill Studeman, Admiral, USN (Ret), Former Director, NSA and Deputy Director, CIA 
 "The Cyber Threat captures insights into dynamic adversaries that businesses and governments everywhere should be working to defeat. Knowing the threat and one's own defenses are the first steps in winning this battle." · Mike McConnell, Admiral, USN (Ret), Former Director of National Intelligence and Director, NSA 
 Written by a career intelligence professional and enterprise CTO, this book was made for enterprise professionals including technology and business executives who know they must mitigate a growing threat.

The Cyber Threat

Business & Money

Management & Leadership

CreateSpace Independent Publishing Platform

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