Statistics: An Introduction

Science & Math

Weinberg, George H.

Goldman, Robert

Mathematics

Pearson College Div

The Guide to Minitab includes both a Getting Started with Minitab section and hands-on, self-paced Tutorials designed to teach students how to use the software capabilities through a variety of approaches. The Tutorials cover all of the primary features and capabilities of MINITAB, including graphical and numerical methods for one and two or more variables, bivariate analysis, total quality management tools, time series analysis, and taking data from the web, to name a few. MINITAB is included on the CD in the back of the guide and is an easy-to-use general-purpose statistical computing package for analyzing data. It is a flexible and powerful tool that was designed from the beginning to be used by students and researchers new to statistics. It is now one of the most widely used statistics packages in the world. Minitab performs horribly tedious computations and produces accurate and professional quality graphs almost instantly. This power frees the user to focus on the exploration of the structure of the data and the interpretation of the output.

The Student Guide to MINITAB Release 14

Computers & Technology

McKenzie, John

Minitab Inc., A.

Software

Pearson

The Guide to Minitab includes both a Getting Started with Minitab section and hands-on, self-paced Tutorials designed to teach students how to use the software capabilities through a variety of approaches. The Tutorials cover all of the primary features and capabilities of MINITAB, including graphical and numerical methods for one and two or more variables, bivariate analysis, total quality management tools, time series analysis, and taking data from the web, to name a few. MINITAB is an easy-to-use general-purpose statistical computing package for analyzing data. It is a flexible and powerful tool that was designed from the beginning to be used by students and researchers new to statistics. It is now one of the most widely used statistics packages in the world. Minitab performs horribly tedious computations and produces accurate and professional quality graphs almost instantly. This power frees the user to focus on the exploration of the structure of the data and the interpretation of the output. MINITAB software not included.

The Student Guide to MINITAB Release 14 (book only)

Addison-Wesley

Reading Ads Socially

This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.

Reference

Routledge

Landscapes of Capital

Every era has its dominant representations. Just as landscape painters of previous centuries captured and expressed new modes of perceiving history, corporate advertisers now devise the imagined landscapes of global capitalism. Advertising functions as an omnipresent discursive form, publicly assembling and circulating the predominant tropes of our era. This project is based on the premise that corporate advertising’s landscapes help shape our epoch’s imaginative conceptualizations of the spatial relations, the temporal flows, and the cultural geographies that correspond to the emergence of a high-tech global economy. In Landscapes of Capital Robert Goldman and Steven Papson examine how corporate television ads from the last fifteen years have organized predominant images, tropes and narrative representations of a world in transition. The volume takes particular interest in how relations of space, time, speed, capital, technology and globalization are narratively represented in advertising. Goldman and Papson skillfully demonstrate how Capital represents itself at a moment of critical historical transition Ð the passage into high-tech globalization and the crises associated with it. They argue that corporate ads can be read to reveal how Capital represents itself and the world that is being wrought Ð in terms of the signifiers it prefers and the stories it tells.

Business & Money

Papson, Stephen

Marketing & Sales

Polity

Nike Culture: The Sign of the Swoosh (Cultural Icons series)

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike′s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

Sage Publications Ltd.

Describes recent developments which may lead to lengthening the human life span, and discusses melatonin, hormone therapy, vitamin and mineral supplements, and the advantages of exercise and a healthy diet

Stopping the Clock: Why Many of Us Will Live Past 100 and Enjoy Every Minute!

Health, Fitness & Dieting

Klatz, Ronald

Exercise & Fitness

Keats Pub.

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Books by Goldman, Robert