Books by Gofman, Alex

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Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them . image

Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them .

Author(s): Gofman, Alex
ISBN-13: 9780136136682
Edition: 1
Publisher: Pearson P T R
Released: Jan 01, 2007
Format: Hardcover, 252 pages
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Premium by Design: How to Understand, Design and Market High End Products image

Premium by Design: How to Understand, Design and Market High End Products

Author(s): Bevolo, Marco
ISBN-13: 9781409418900
Edition: 1
Publisher: Routledge
Released: Mar 08, 2011
Format: Hardcover, 334 pages
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