Managing innovation is a challenge in any organization and demands a wide range of skills. How can you judge whether your department or company is as innovative as it could be? And if it isn't, what can you do and where do you start? Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students will value the clear coverage of the academic background and managers will benefit from the 75 case studies that illustrate real-world outcomes. Key Features include: - Complete and authoritative coverage of the academic background - Easy-to-follow structure based on The Innovation Pentathlon - Indispensable practical tools and examples - Illustrated with 75 case studies from international organizations, covering both service and manufacturing issues - Web site with additional material for teachers and students - Equal emphasis given to service and manufacturing organizations throughout.
With up-to-date case studies and the tools necessary to improve performance, Innovation Management is a must for business administration students and managers. Companion Website: http://www.palgrave.com/business/goffin2/

Innovation Management: Strategy and Implementation using the Pentathlon Framework, Second Edition

Business & Money

Goffin, Keith

MITCHELL, Rick

Business Culture

PALGRAVE~MACMILLAN

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develops stra

Innovation Management: Strategy and Implementation using the Pentathlon Framework

Management & Leadership

Hidden Needs: Versteckte Kundenbedürfnisse entdecken und in Produkte umsetzen

Koners, Ursula

Marketing & Sales

Schäffer-Poeschel Verlag

Innovationsmanagement: Strategien Und Effektive Umsetzung Von Innovationsprozessen Mit Dem Pentathlon-Prinzip (German Edition)

FinanzBuch

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