Dr. Shane Hunt received his Ph.D. in Marketing from Oklahoma State University where he was a AMA Sheth Foundation and National Conference in Sales Management Doctoral Fellow. Shane is the recipient of the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars, the 2010 Lt. Col. Barney Smith Award as Professor of the Year, and the 2015 Honors Professor of the Year at Arkansas State University. Shane's research has appeared in the Journal of Personal Selling and Sales Management, The Journal of Business Logistics and he has been invited to present to numerous organizations including the American Marketing Association and the National Conference in Sales Management. Shane is also the co-author of McGraw-Hill's new Principles of Marketing textbook that is being used by students across the country. After completing his MBA at the University of Oklahoma, Shane went to work for a Fortune 500 company in Tulsa, OK and spent eight years working as a pricing analyst, product manager, and business development manager overseeing numerous Mergers and Acquisitions initiatives. Shane is now the Dean of the College of Business and Professor of Marketing at Arkansas State University and lives in Jonesboro, ARK with his wife Jenifer and their two children, Andrew and Sarah.

Connect Access Card for Marketing

Shane Hunt

George Deitz

John E Mello

McGraw–Hill Education

MARKETING: because everyone is a marketer | 2nd Edition | Review Copy

C. Shane Hunt

McGrawHill

Hunt Marketing emphasizes the universal importance of marketing, because everyone is a marketer! Marketing 3e was carefully designed to emphasize student engagement and relevance, exemplified in these 4 ways: -Career Focus -Integration of key topics: globalization, social media, ethics & marketing analytics -Seamlessly integrated, results-oriented technology with author-written exercises in Connect with SmartBook 2.0 -Right-sized content for a 1 term course

MARKETING-CONNECT ACCESS

John Mello

Connect for Marketing Online Access for Marketing

McGraw-Hill Higher Education (US)

MARKETING (LOOSELEAF)-W/CONNECT ACCESS

This bundle contains the loose-leaf book AND Connect Access Code card. Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips, Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. Seamlessly integrated results-driven technology. Shane Hunt personalized the writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. The right content for a semester-long course. Chapters are direct, concise, and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.

GEN COMBO: LOOSE LEAF MARKETING with CONNECT ACCESS CODE CARD, 4th edition

McGraw-Hill Higher Ed.

This is the Connect Code which requires your instructor's corresponding activation number to access. That is so it will be set up so your online homework will be turned in correctly for your class. It cannot be used without setting it up for a course. WIth this code you will have access to the eBook as well as online homework, quizes, and tests for your class. It is good for 180-days after activation.

Connect Access Code Card for Marketing, 4th edition

Professional Selling: 2024 Release ISE

See the best price to sell, buy, or rent books by George Deitz. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by George Deitz