<p>The broad aim of the book is to give the reader a basic understanding of today's demand of consumer-oriented marketing and how tomorrow's long-range strategy, created at the top of the marketing plan, will make it tick.</p>

Retailing strategy: How to do it!

Business & Money

Gentile, Richard Joseph

Management & Leadership

Lebhar-Friedman Books

See the best price to sell, buy, or rent books by Gentile, Richard Joseph. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Gentile, Richard Joseph

See the best price to sell, buy, or rent books by Gentile, Richard Joseph. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Retailing strategy: How to do it!