Appropriate for the Anthropology of Business course taught in Anthroplogy or as a supplement to the International Business course taught in Business Management departments.This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business, and offers a conceptual framework for understanding the cultural dimension of the international business arena.

Cultural Dimension of International Business, The

Politics & Social Sciences

Gary P. Ferraro

Gary P. Ferrero

Social Sciences

PRENTICE/HALL

For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management.   This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.

The Cultural Dimension of International Business (Literature; 41)

Cultural Anthropology: An Applied Perspective (Ise) (6th International Edition)

Thomson Wardsworth

Cultural Anthropology

Wadsworth Publishing Co Inc

This mainstream, comprehensive cultural anthropology text takes an applied perspective to the study of society's behavior. Applied anthropology, for most of the last decade, has been a major focus for the beginning cultural course. This best-selling text remains the only mainstream text to be written by an applied anthropologist.

Cultural Anthropology: An Applied Perspective,instructor's Edition(eighth Edition)

Anthropology

Cultural Anthropology An Applied Perspective Eigth Edition

Wadsworth/Cengage Learning

Coursemate for Cultural Anthropology: An Applied Perspective 10th Ed

Susan Andreatta

Cengage Learning'

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Books by Gary P. Ferraro