Political Communication in America

Political communication in America

Politics & Social Sciences

Gary C. Woodward

Robert E. Denton Jr.

Anthropology

Praeger

This newly updated revision of a leading work provides a systematic and comprehensive analysis of the role of communication in American politics. A synthesis of some of the best writings in political communication from the fields of communication, political science, and social psychology, the book examines communication problems and processes common to political institutions and other functions of political life. This edition features completely new chapters and sections devoted to the courts and the processes unique to regional and local politics. The entire text has been updated with recent examples. On the first edition: "a valuable and sophisticated study of the nature of political communication in advanced societies." Choice "a good guidebook for political communications specialists and practitioners . . . well worth the time and effort involved in reading and absorbing it." XPresidential Studies Quarterly

Political Communication in America (Praeger Series in Political Communication)

Politics & Government

Praeger Pub

Persuasion & Influence In American Life

Waveland Press. Inc.

The latest edition of an introductory text on understanding social influence incorporates recent events and pays more attention to theories and models that track the flow of influence through the filter of the electronic media. The role of the Internet, for example, is considered in the context of governmental censorship policies, political campaigns, and advertising. Greater attention also is given to newer models of media influence, especially refinements of agenda-setting theory. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

Persuasion and Influence in American Life

Self-Help

Relationships

Waveland Pr Inc.

As the authors note in the preface to the sixth edition, “The study of persuasion is not static. Any single edition is but a snapshot of a continuously changing landscape.” For over two decades, Gary Woodward and Robert Denton have blended a historical and rhetorical focus with social psychology to explore the dynamic and fascinating terrain of social influence. Persuasion in action is dissected through the fusion of theory and practice in multiple contexts—interpersonal relationships, politics, advertising, social movements, and speaking effectively in diverse settings. Rich illustrations drawn from the mass media, popular culture, and public relations illuminate the concrete skills necessary to become effective, ethical, and credible persuaders. Readers discover that persuasion is an interactive process, it requires willing and attentive participants sensitive to the effects of persuasion on others. The systematic thinking and knowledge essential to planning, composing, and delivering messages to influence others are equally useful in analyzing the ubiquitous persuasive efforts encountered daily. By highlighting the interplay of audiences and messages in every chapter, Woodward and Denton provide a solid foundation for becoming informed, responsible contributors to and consumers of persuasion. Not-for-sale instructor resource material available to college and university faculty only, contact publisher directly.

Sociology

Waveland PRess

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Books by Gary C. Woodward