Social rules theory is used to explore differences in the meaning and construction of assertion, extending both the way we think about assertive communication, its relation to effective interpersonal communication and methods of assertiveness training.

Assertion and its Social Context (International Series in Social Psychology)

Health, Fitness & Dieting

GALLOIS, CYNTHIA

WILSON, KEITHIA

Mental Health

Psychology Press

Despite the amount of attention directed towards the examination of factors that influence whether people choose to engage in high-risk practices, there have been a few attempts to review and integrate this research. The Theory of Reasoned Action combines theoretical exposition, critique and empirical research and their relation to major models in health psychology with specific applications to AIDS education.

The Theory of Reasoned Action: Its application to AIDS-Preventive Behaviour (International Series in Social Psychology)

Terry, Deborah

Routledge

Examines how behavior and psychological processes differ in different cultural contexts, and then places these differences in the context of professional communication: business, law, education, and the media.

Communication and Culture: A Guide for Practice

Politics & Social Sciences

Callan, Victor J.

Social Sciences

wiley

Social psychology

Víctor

Noller Patricia Callan

Psychology & Counseling

HBJ Harcourt Brace Jovanovich

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