This rare collection of photographs provides a sensitive portrayal of Britain's Mod community from the past decade and a unique insight into the diversity of the contemporary Mod scene. With an introduction by Rob Bailey and an afterword by Paolo Hewitt, these pictures could be right out of 1966 in the way they capture the essence of being Mod.

I'm One: 21st Century Mods

Arts & Photography

Friedrichs, Horst A.

Individual Artists

Prestel Pub

An acclaimed photographer introduces the incredible variety of stylish cyclists pedaling through city streets in this stunningly illustrated book. No city boasts of a more fashion-forward population of bicyclists than London. Photographer Horst Friedrichs meets his subjects in their own milieu: zooming around the city's streets on two wheels. There he encounters a dazzling array of style and a surprising amount of substance. In tweeds (both Harris and hipster) and Saville Row suits, in hightops and stilettos, in flowing skirts and the skinniest jeans, wildly tattooed and impeccably manicured, sporting bowler hats and racing caps, London's cyclists are jubilantly exercising their fashion freedom. Whether they're leisurely filling their baskets from market to home or pedaling purposefully to an important meeting, experiencing the city as cycling tourists, or getting from place to place in the most economical way possible, Friedrichs' subjects share a love of the bicycle culture that is sweeping the streets of London and the rest of the world.

Cycle Style

Reference

Prestel

Now available in a flexi-cover edition, this is a stunning photographic portrait of the mod scene today--an identity, an attitude, and a style that's always "in," no matter the decade. The mod subculture has always been about working-class aspiration and an obsessive attention to style and detail--the right haircuts, shoes, records, shirts, wheels. The goal is to live and look impeccably neat, no matter one's background. From Alfie, the Beatles, and the Who to Paul Weller, Duffy, and the Rifles, the urbane look is revived again and again as each generation rediscovers what it means to be a mod. Today, across Britain, the lifestyle is still going strong, and it is lovingly recorded here by photographer Friedrichs. His passion for all things mod extends from high-end fashion accessories to an appreciation of the subculture itself--the endless dance parties, Vespa rides, and a pared-down way of life that is best defined as "clean living under difficult circumstances." Shot in Margate, Scarborough, Brighton, or London, Friedrichs's photos could be right out of 1966 in the way they capture the essence of mod. This sensitive portrayal of Britain's mod community of the past decade offers unique insight into the diversity of the contemporary mod scene.

I'm One: 21st-Century Mods

Graphic Design

Now available in a flexi-cover edition, this book presents images of the rockers' world by the renowned photographer Horst A. Friedrichs. With their tattoos, leather jackets, slicked-back hair, and beloved British motorbikes--BSAs, Triumphs, Nortons, and Royal Enfields--rockers are the nemesis and antithesis of the fastidiously groomed mods. Elvis, James Dean, and Marlon Brando made rocker style synonymous with rebellion, sparking a global cult. Friedrichs follows the British rocker tribe as its members congregate in parking lots, pubs, dance halls, and pool halls as well as huge gatherings at the Jacks Hill and Ace cafés. Alternating between rich, vibrant color and gritty black and white, his photographs capture a spirit of unapologetic defiance in clothing and in attitude, every bit as strong today as it was 60 years ago. Trenchant and revealing commentary from Friedrichs's subjects sheds light on the impulses, yearnings, and motivations of this enduring, international rebel-chic subculture.

Or Glory: 21st-Century Rockers

Photography & Video

Prestel USA

The author of the bestselling Cycle Style and one of today’s most popular trend-spotting photographers turns his lens to the car scene. As he did with mods, rockers, and, most recently, cycle enthusiasts, Horst Friedrichs surveys every angle of Britain’s coolest car scenes with page after page of gorgeous photographs. Friedrichs not only captures some magnificent vehicles but also their owners, drivers, spectators, and other enthusiasts: decked out in beautiful gear while racing Bugattis, changing tires on an Aston Martin DB5, manhandling Minis, posing by their bubble cars, or stylishly watching the action in their shades from the stands. The perfect accessory for car enthusiasts everywhere, Drive Style takes readers inside an exciting world of high speed and glamour, with styles harking back to the times when automobiles were treasured, chrome-bejeweled works of art or looking ahead to the lightning-fast wheels of the future.

Drive Style

Renowned photographer Horst A. Friedrichs offers his inspirational take on the very best of contemporary denim style. Denim is one of the most versatile clothing materials and its loyal fans can be found everywhere. Over the decades it’s been the symbol of farmers, rebels, hippies, and men in leisure suits. Denim is loved by designers for its durability and economy―and once again, the hottest fashion trendsetters are featuring the material in unprecedented iterations. In his signature style, Horst A. Friedrichs has scoured the streets of London looking for the most interesting and exciting examples of denim fashion. This book takes in all aspects of the thriving denim culture, whose followers can be obsessive about how the denim is woven, the old shuttle looms that produce it, the people who weave it, and the skills and techniques they have and use. Pages of gorgeous photographs of denim wear will inspire today’s style conscious and trendspotters alike.

Denim Style

Explore the magic of independent bookstores in this beautiful photographic journey across the world. Bookstores are treasure troves of knowledge and ideas, invaluable for the imagination, and often reflect their owners' personalities in ways internet behemoths could never re-create. In this book, photographer Horst A. Friedrichs opens the door to the world of bricks-and-mortar bookstores, showcasing their variety, quirkiness, and vitality with lavish photography. It celebrates the passion and commitment of the owners with interviews and anecdotes. Explore William Stout Books, a specialty store for architecture and art books in San Francisco, and Baldwin's Book Barn in Pennsylvania, a 5-story bookstore housed in a dairy barn open since the mid-1940s. Discover Gay's the Word, the UK's first and only dedicated LGBTQI bookshop and Livraria Lello, whose Art Deco interior is a temple to reading in the middle of Porto, Portugal. Some of the featured bookstores specialize in a certain genre, some are massive with vaulted ceilings, some are tiny and filled to the brim with books, some are in historic buildings that evoke a different time and place, and some are brand new, hightech, architect-designed spaces. What all the bookstores have in common is that they are all dedicated to spreading the written word to their communities. This is an ideal book for anyone who loves to read, browse, or simply linger in the analog world of books and bookstores.

Bookstores: A Celebration of Independent Booksellers

Husband, Stuart

From Yorkshire to Swindon, Liverpool to Norfolk, and in every corner of London, England’s illustrious pub culture is celebrated with stunning photography and captivating texts by one of the country’s preeminent travel writers.\n“There is nothing that has yet been contrived by man, by which so much happiness is produced as by a good tavern,” wrote Samuel Johnson.\nThree centuries on, the English pub remains the ultimate happy place for those seeking refuge, recreation, or refreshment. But pubs today constitute a broad church, with old-school saloons and ultimate locals joined by modern reimaginings of traditional hostelries and Michelin-starred gastro-temples.\nThis book brings together 33 of England’s finest and most distinctive inns, from Yorkshire dining destinations to Cornish beer shrines. Acclaimed photographer Horst A Friedrichs and renowned writer Stuart Husband capture these places in all their idiosyncratic glory and infinite variety: the pub as artistic statement, social hub, foodie pilgrimage site, personal fiefdom of legendary landlords and landladies, or repository of history.\nBut all pubs share the same time-honoured purpose: to offer the warmest of welcomes, and to lift the spirits.

Great Pubs of England: Thirty-three of England's Best Hostelries from the Home Counties to the North

Acclaimed photographer Horst A. Friedrichs captures the spirit of The Rockers' Jacket in modern times.

Pride and Glory: The Art of the Rockers' Jacket

DAAB

After the success of Or Glory 21st Century Rockers, acclaimed photographer Horst A. Friedrichs captures the spirit of The Rockers Jacket in modern times. First coming into its own as a symbol of youth rebellion in the 50s, the Leather jacket continues to fascinate as much for its beauty as its mythology.The leather jacket belongs to that select group of garments that can be described as iconic. No other western garment has been individualized that much, expressing the soul of who it belongs. The book features new exclusive pictures from the Lewisleathers vintage jacket collection. Iconic leather jackets never seen before, but also showing the contemporary replicas by Lewis Leathers.

Pride and Glory (deluxe): The Art of the Rockers' Jacket

DAAB MEDIA

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Books by Friedrichs, Horst A.