Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behavior change programs. It focuses on target groups within the population, tailoring campaigns and awareness with the aim of achieving specific behavioral goals relevant to the public good. It is increasingly recognized as a valuable tool within public health, where it can improve health and reduce health inequalities. It is particular important for influencing voluntary lifestyle behaviors such as smoking, drug use, drinking, and diet. Social Marketing and Public Health: Theory and Practice gives an international focus on social marketing. It covers both theory and practice, frames social marketing within its political and policy context, and takes an ecological view of health improvement. The book includes case examples to allow the reader to understand some of the benefits and challenges of this approach, and provides a step-by-step guide to developing, implementing and evaluating social marketing. It will appeal to a broad academic and practitioner readership from both a medical and business background, including those working in public health, health promotion, public sector management, nursing, medicine, allied health, communications, and marketing.

Social Marketing and Public Health: Theory and practice

Medical Books

French, Jeff

Merritt, Rowena

Blair-Stevens, Clive

McVey, Dominic

Administration & Medicine Economics

Oxford University Press

Social Marketing Casebook

Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time. Each case study is explored from the scoping and research stage to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies; an international range of cases from the health, environmental and civic sectors, from national and governmental programs to local, small-budget interventions; comprehensive coverage of the whole process, from strategy and implementation, to the challenges and lessons learned; and academic exercises, discussion questions and references to reinforce student learning. 

Business & Money

Reynolds, Lucy

Marketing & Sales

Sage Publications Ltd.

Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time. Each case study is explored from the scoping and research stage to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies; an international range of cases from the health, environmental and civic sectors, from national and governmental programs to local, small-budget interventions; comprehensive coverage of the whole process, from strategy and implementation, to the challenges and lessons learned; and academic exercises, discussion questions and references to reinforce student learning.

Strategic Social Marketing

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: <ul>
<li>Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good </li> <li>Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context </li> <li>Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. </li> </ul>
Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.

Gordon, Ross

Strategic Social Marketing: For Behaviour and Social Change

Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: <ul>
<li>New ideas introducing core values and ways of thinking about behaviour and social change </li> <li>Integration of the latest concepts, research, and frameworks informing behaviour and social change efforts </li> <li>New vignettes and short case studies from leading thinkers in the field to illustrate concepts and ideas throughout the text </li> </ul>
The authors explore the reasons why social marketing should be an integral component of all social programme design and delivery when looking to achieve social good. They comprehensively explain the nature and application of social marketing; reconceptualising ‘value’, ‘systems thinking’, ‘the social marketing intervention mix’, and ‘critical social marketing’, in the social context. They then lay out strategy, plans, frameworks and tactics that policymakers, practitioners, students and indeed any social change agents can use to effect change for social good.

See the best price to sell, buy, or rent books by French, Jeff. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by French, Jeff

See the best price to sell, buy, or rent books by French, Jeff. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Social Marketing and Public Health: Theory and practice

Social Marketing Casebook

Social Marketing Casebook

Strategic Social Marketing

Strategic Social Marketing

Strategic Social Marketing: For Behaviour and Social Change

Strategic Social Marketing: For Behaviour and Social Change