101 THINGS I LEARNED IN ARCHITECTURE SCHOOL is a book that students of architecture will want to keep in the design studio and in their backpacks. It is also a book they may want to keep out of view of their professors, for it expresses in clear and simple language the things they tend to make murky and abstruse. These 101 concise lessons in design, drawing, the creative process, and presentation--from the basics of how to draw a line to the complexities of color theory--provide a much-needed primer in architectural literacy and make concrete what too often is left nebulous and open-ended in the architecture curriculum. Like all books in the popular and celebrated 101 THINGS I LEARNED® book series, the lessons in 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL utilize a unique two-page format, with a brief explanation and accompanying illustration. A lesson on how to draw a line is accompanied by examples of good and bad lines; a lesson on awkward floor level changes shows the television actor Dick Van Dyke in the midst of a pratfall; and a discussion of the proportional differences between traditional and modern buildings features a building split neatly in half between the two. Written by an architect and instructor who well remembers the fog of his own student days, 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL provides valuable guideposts for students navigating the architectural design studio and the rest of the architecture curriculum. Architecture graduates, from young designers to experienced practitioners, will turn to the book as well for inspiration and a guide back to basics when solving complex design problems.

101 Things I Learned in Architecture School

Business & Money

Frederick, Matthew

Job Hunting & Careers

The MIT Press

Providing unique, accessible lessons on urban design, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Students of urban design often find themselves lost between books that are either highly academic or overly formulaic, leaving them with few tangible tools to use in their design projects. 101 Things I Learned® in Urban Design School fills this void with provocative, practical lessons on urban space, street types, pedestrian experience, managing the design process, the psychological, social, cultural, and economic ramifications of physical design decisions, and more. Written by two experienced practitioners and instructors, this informative book will appeal not only to students, but to seasoned professionals, planners, city administrators, and ordinary citizens who wish to better understand their built world.

101 Things I Learned® in Urban Design School

Mehta, Vikas

Reference

Crown

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

101 Things I Learned® in Advertising School

Arrington, Tracy

An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas-along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as . why all design is performed in relation to the body . why every product is part of a system . the difference between being clever and being gimmicky . why notions of beauty are universal across cultures . how to use both storytelling and argument to effectively persuade Written by three experienced design instructors and professionals, 101 Things I Learned in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.

101 Things I Learned® in Product Design School

Jang, Sung

Thaler, Martin

A delightful story of a special dog and the magical place he calls home. Follow Hadrian the Dog of Pompeii amid famous ruins and friendly tourists, and experience the adventure that changed his life. Discover more about Pompeii in the historical sections of the book and the location map. Suitable for all children with a love of animals, and for parents and educators seeking an entertaining way to introduce the subjects of travel, history, archeology, and geography. The Italian text followed by the English translation on every page make the book a fun tool for language students and teachers as well. Fully illustrated. Large print. Ages: 3+

Adriano, Il Cane Di Pompei - Hadrian, the Dog of Pompeii (Italian Edition)

Children's Books

Animals

Long Bridge Publishing

Product Description 
An informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate.\nSuccess in business—and in business school—calls for a broad knowledge base and the ability to turn it into action. This accessible book provides a thorough grounding in the principles most essential to the study and practice of business, from corporate organization to maintaining customer satisfaction. Lessons include:\n• key elements of organizational philosophy, structure, culture, and behavior 
• ways to grow a business in new and existing markets 
• why fast-growing companies may be chronically short on cash 
• how to manage and interpret data when weighing a decision 
• how to run a meeting most effectively 
• how social and environmental responsibility can be good for business\n101 Things I Learned® in Business School will appeal to students seeking traction in a demanding curriculum, to self-made entrepreneurs looking to improve their business practices, and to seasoned professionals seeking a refresher on core principles. 
 About the Author 
Michael W. Preis has been a management consultant, business owner, executive, and clinical professor of business administration at the University of Illinois at Urbana-Champaign. He holds a B.S. in mechanical engineering from The Ohio State University, an MBA from Harvard Business School, and a Ph.D. in marketing from George Washington University.\nMatthew Frederick is a bestselling author, instructor of design and writing, and the creator of the 101 Things I Learned® series. He lives in New York's Hudson Valley.

101 Things I Learned® in Business School (Second Edition)

Preis, Michael W.

Economics

An informative, illustrated guide to food, cooking, and the culinary profession by a former White House chef—now in a revised second edition featuring 35% new material “This book is all meat with no fat. . . . Sure to surprise and enlighten even the most informed gourmands.”—Publishers Weekly (starred review), on the first edition of 101 Things I Learned in Culinary School A chef must master countless techniques, memorize a mountain of information, and maintain a Zen master’s calm. This book illuminates the path to becoming a culinary professional by sharing important kitchen fundamentals and indispensable advice, including • practical how-tos, from holding a knife to calibrating a thermometer to creating a compost pile • ways to emphasize, accent, deepen, and counterpoint flavors • why we prefer a crisp outside and tender inside in most foods • understanding wine labels and beer basics • how to narrow innumerable culinary options to a manageable few, whether selecting knives, oils, thickeners, flours, potatoes, rice, or salad greens • how a professional kitchen is organized and managed to maintain its mission Written by a culinary professor and former White House chef, 101 Things I Learned in Culinary School is a concise, highly readable resource for culinary students, home chefs, casual foodies, and anyone else trying to find their way around—or simply into—the kitchen.

101 Things I Learned® in Culinary School (Second Edition)

Eguaras, Louis

Providing unique, accessible lessons on engineering, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. An experienced civil engineer presents the physics and fundamentals underlying the many fields of engineering. Far from a dry, nuts-and-bolts exposition, 101 Things I Learned® in Engineering School uses real-world examples to show how the engineer's way of thinking can illuminate questions from the simple to the profound: Why shouldn't soldiers march across a bridge? Why do buildings want to float and cars want to fly? What is the difference between thinking systemically and thinking systematically? This informative resource will appeal to students, general readers, and even experienced engineers, who will discover within many provocative insights into familiar principles.

101 Things I Learned® in Engineering School

Kuprenas, John

Product Description 
A guide to surviving and thriving in fashion school, from an award-winning fashion designer and illustrator\nSuccess in fashion school requires more than a passion for fashion. It calls for the student to understand the cultural forces that shape what we wear and why we wear it; to develop a wide range of practical, aesthetic, and intellectual skills; and to work hands-on. This accessible guide assists the aspiring fashion designer on this journey with unique illustrated lessons on such topics as:\n• how to identify the target customer, set priorities, select fabrics, and integrate details 
• how to measure the human form, cut fabric, and pivot a dart 
• why you haven’t designed a garment if you don’t know how it will be made 
• how the nuclear bomb dropped on Hiroshima reshaped our understanding of fashion 
• illustration fundamentals, including proportions, poses, lighting, and rendering 
• practical information on the industry, including key terms, who does what in the industry, and the workings of the fashion calendar\nWritten by an experienced fashion designer, illustrator, and instructor, 
101 Things I Learned® in Fashion School is an essential resource for beginning fashion students, recent graduates, experienced professionals, and anyone looking for a deeper understanding of how and why the clothes we wear—or choose not to wear—are designed and made. 
 About the Author 
Alfredo Cabrera, who is based in New York City, is an award-winning fashion designer and illustrator. His clients have included Henri Bendel, Tommy Hilfiger, Polo Jeans, Express, The Limited, Girbaud, Jones New York, Nautica, FUBU, Izod, and Liz Claiborne.\nMatthew Frederick is a bestselling author, instructor of design and writing, and the creator of the 101 Things I Learned® series. He lives in New York’s Hudson Valley. 
 Excerpt. © Reprinted by permission. All rights reserved. 
Author’s Note\nA good fashion design curriculum encourages students to come up with informed, creative solutions to the problem of dressing people for their lives. In my years of teaching, I have found that the greatest obstacle to this goal is not the acquiring of technical proficiency or adequate intellectual information—with the availability of information today, the average eight-year-old is likely more sophisticated and fashion-savvy than ever—but with accepting the need to design for real people.\nThe perception on the part of many students (and sometimes instructors) is that reality—real customers with real needs, real fabrics that must be constructed into real garments—is the enemy of creativity. Real experience, it is feared, means drudgery, compromise, and mediocrity. The result is that most curricula tend toward the theoretical, with practical application addressed only to the extent it is considered unavoidable. Students’ designs often seem to resemble ideas more than clothing.\nIt took me years as a working designer to accept the importance of identifying a real living customer and recognizing what he or she will and won’t wear. Far from being anti-creative, this 
 realization was for me the beginning of true creativity. For what is creativity if it isn’t to take something existing in one’s head and give it relevance in the real world?\nThe central purpose of this book, then, isn’t to impart technical proficiency (although we hopefully will do some of that) or to challenge students creatively (though I hope to do that too), but to give readers some ways to connect the two. I hope to provide students with small reminders, touchstones, and catalysts to help them solve real problems creatively, and creative problems realistically.\nI hope that students and designers will keep this little book handy while researching, designing, swatching, and illustrating. I hope the history lessons help readers understand that innovation happens in context and through reaction to what came before; that the lessons in organization motivate the d

101 Things I Learned® in Fashion School

Arts & Photography

Cabrera, Alfredo

Graphic Design

An illustrated, accessible introduction to filmmaking from an award-winning Hollywood producer, screenwriter, film school professor, and script consultant to major movie studios\nAnyone with a cellphone can shoot video, but creating a memorable feature-length film requires knowledge and mastery of a wide range of skills, including screenwriting, storytelling, directing, visual composition, and production logistics. This book points the aspiring filmmaker down this complex learning path with such critical lessons as:\n• how to structure a story and pitch it to a studio 
• ways to reveal a story’s unseen aspects, such as backstory and character psychology 
• the difference between plot, story, and theme 
• why some films drag in Act 2, and what to do about it 
• how to visually compose a frame to best tell a story 
• how to manage finances, schedules, and the practical demands of production\nWritten by an award-winning producer, screenwriter, film school professor, and script consultant to major movie studios, 101 Things I Learned® in Film School is an indispensable resource for students, screenwriters, filmmakers, animators, and anyone else interested in the moviemaking profession.

101 Things I Learned® in Film School

Landau, Neil

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Books by Frederick, Matthew