Dentistry is one of the greatest professions in the world. It's also one of the most misunderstood. Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step-by-step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen. The first step is learning to recognize that you have the power to transform your patients' health, happiness and quality of life, then infusing that belief into everything-including your office, your team, your advertising and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics like: * Why dentistry's unique business model is such a huge advantage * How to create an unexpected and unforgettable patient experience * Why patients leave your practice-and how you can keep them for life Proven ways to boost patient loyalty and word of mouth Secrets to building a strong (and happy) team that your patients will fall in love with Fred's approach to marketing is practical, straightforward and easy to put into action today! It's an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.

Everything is Marketing: The Ultimate Strategy for Dental Practice Growth

Business & Money

Fred Joyal

Marketing & Sales

Futuredoctics

Everything Is Marketing The Ultimate Strategy for Dental Practice Growth

Futuredontics, Incorporated

Dentistry is one of the greatest professions in the world. It's also one of the most misunderstood.Narrated by author Fred Joyal, the expert in dental consumer marketing, this five-disc audio book reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step-by-step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.The first step is learning to recognize that you have the power to transform your patients' health, happiness and quality of life, then infusing that belief into everything-including your office, your team, your advertising and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics like:* Why dentistry's unique business model is such a huge advantage * How to create an unexpected and unforgettable patient experience* Why patients leave your practice-and how you can keep them for life* Proven ways to boost patient loyalty and word of mouth* Secrets to building a strong (and happy) team that your patients will fall in love withFred's approach to marketing is practical, straightforward and easy to put into action today! It's an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.

Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, 5th Edition

Investing

Vervante

How can dentists stay competitive in an online world where patients seek and share information faster than ever before? In short: by being remarkable. Fred Joyal, author of "Everything is Marketing," co-founder of 1-800-DENTIST and the industry's leading authority on dental practice marketing, reveals how dentists can adapt and thrive by understanding-and embracing-recent shifts in patient behavior, new technology, and the economy of the industry. Drawing on thirty years of expertise, Fred explains how to take a hard look at your practice to assess what's working, adjust what's not, and create a practice experience patients can't help but rave about. Filled with real-world examples, "Becoming Remarkable" covers a wide range of topics including: New economic realities dentists can't afford to ignore Harnessing the power of social media and online reviews What real patients say they want most from a dental practice Keys to building (and keeping) a 5-star team Embracing new technology-both in and out of your practice Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It's a must-read for the whole team, and a sure-fire recipe for long-term practice success.

Becoming Remarkable

Futuredontics

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Books by Fred Joyal