An "in-your-face" book for an "in-your-face" profession, this full-color introduction to Public Relations prepares readers for the cutting-edge of today's constantly-changing, Internet-influenced PR field. Using a unique hands-on approach that forces readers to think critically about PR situations, it captures the liveliness, vitality, and relevance of a field that is built on the important personal relationships, judgmental skills, and online knowledge that will dominate the 21st Century. The focus throughout is on the ethical challenges, the "how to" counsel, and the public relations conundrums that PR practitioners face everyday on the job. Features extensive internet applications; cases; "Over the Top" interviews with prominent practitioners and with CEOs of companies under seige; and "Question of Ethics" boxes. Focuses on five key areas: Evolution (What Is Public relations; History of Public Relations); Validation (Public Opinion; Ethics; Research; The Law); Activation (Communication; Management; Crisis Management; IMC); Execution (Public Relations Writing; Writing for Eye/Ear; Internet); Publics (Print Media; Electronic Media; Employees; Consumers/Investors; Multicultural/International Communities; Government; Future).

Practice of Public Relations (8th Edition)

Business & Money

Fraser P. Seitel

Marketing & Sales

Pearson/Education

The Practice of Public Relations (Review Copy)

PRENTICE/HALL

Practice of Public Relations, The: Instructors Manual

Prentice Hall,US

Practice of Public Relations, The

The Practice Of Public Relations

The Practice of Public Relations(12/E)For undergraduate Introduction to Public Relations courses.Pairing Fraser Seitel

The Practice of Public Relations

Pearson Educacion

Pearson Education US

For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter.

Practice of Public Relations

Prentice Hall College Div.

Ideawise: How to Transform Your Ideas into Tomorrow's Innovations

Steve Rivkin

Management & Leadership

John Wiley&Sons

University of Phoenix Special Edition Series

Pearson

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Books by Fraser P. Seitel