Microeconomics and Behavior

Business & Money

Frank,Robert

Economics

McGraw-Hill Inc.,US

Microeconomics and Behaviour

Parker, Ian

McGraw-Hill/Ryerson

In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although a few other texts have paid lip service to this new approach, Frank/Bernanke is by far the best throughout, and the best executed principles text in this mold. Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a coherent short list of core principles and reinforce them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles and to answer related questions and exercises.  Frank/Bernanke also encourages students to become “Economic Naturalists,” by employing basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

Principles of Macroeconomics

McGraw-Hill Ryerson Higher Education

In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although recent editions of a few other texts have paid lip service to this new approach, Frank/Bernanke is by far the best thought out and best executed principles text in this mold. Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a well-articulated short list of core principles and reinforcing them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles to answer related questions, exercises, and problems. 
The text also encourages students to become "Economic Naturalists," people who employ basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation. 
The Second Edition of Frank/Bernanke follows the successful First Edition with several pedagogical improvements. Based on reviewer feedback, this edition offers (1) even more streamlined coverage of the cost-benefit approach in the introductory chapter; (2) exercises that are more closely tied to the examples; (3) expanded narrative explanations of important principles, making them more accessible to average students; and (4) expanded coverage of several key topics [see below]. The result is a revision that is motivating to students, an effective text for teaching, and an exciting first course in Economics.

Principles of Microeconomics

Principles of Microeconomics, Fifth Canadian Edition, became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it to be the perfect complement to their teaching. A text by superb writers and economists that stressed the most important concepts without overwhelming students with an excess of detail was a formula that was quickly imitated, but has yet to be matched. The fifth edition contains extensively updated coverage of areas impacted by the financial crisis and features new content and applications that emphasize the real-world relevance of economics for today?s students through interesting news articles, realistic case studies, and engaging problems. The premier ancillary package is the most extensive in the industry and meets the high standards set in the Nelson Education Teaching Advantage guidelines. The text material is again fully integrated into Aplia, the best-selling online homework solution. ?I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy.??N. Gregory Mankiw.

Bernanke,Ben

Osberg, Lars

MacLean, Brian

Cross, Melvin

Study Guide for use with Principles of Microeconomics

Principles of Macroeconomics became an instant best seller with its first edition and continues to be the most popular and widely used text in the economics classroom. Instructors found it to be the perfect complement to their teaching. A text authored by world-class writers and economists that stressed the most important concepts without overwhelming students with an excess of detail was a formula that was quickly imitated, but has yet to be matched. The sixth Canadian edition of Principles of Macroeconomics continues with this approach and has been carefully revised to ensure its contents are current and its examples reflect the interests and concerns of the Canadian student market. Responding to reviewers who requested additional but unobtrusive mathematics support, a new appendix has been added to Chapter 4. We have also included more technical questions in the end-of-chapter assignments to offer content at a higher difficulty level and provided online math problems so students can practice and master their skills. Many new In the News features have been added and numerous Case Studies and FYI features have been updated to reflect current world trends. Put quite simply, after listening to Canadian students and instructors across the country and by offering the most robust teaching and learning solution available, this is our best edition yet.

Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. Human behavior in this context is of significant interest to today’s academic community. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. It encourages the reader to begin to learn to “think like an economist."

Frank, Robert H.

McGraw/Hill/Irwin

In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although recent editions of a few other texts have paid lip service to this new approach, Frank/Bernanke is by far the best thought out and best executed principles text in this mold. Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a well-articulated short list of core principles and reinforcing them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles to answer related questions, exercises, and problems. 
The text also encourages students to become "Economic Naturalists," people who employ basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation. 
The Second Edition of Frank/Bernanke follows the successful First Edition with several pedagogical improvements. Based on reviewer feedback, this edition offers (1) even more streamlined coverage of the cost-benefit approach in the introductory chapter; (2) exercises that are more closely tied to the examples; (3) expanded narrative explanations of important principles, making them more accessible to average students; and (4) expanded coverage of several key topics. The result is a revision that is motivating to students, an effective text for teaching, and an exciting first course in Economics.

Principles of Economics + DiscoverEcon Code Card

Principles of Microeconomics+ DiscoverEcon Code Card

See the best price to sell, buy, or rent books by Frank,Robert. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Frank,Robert

See the best price to sell, buy, or rent books by Frank,Robert. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Microeconomics and Behavior

Microeconomics and Behaviour

Principles of Macroeconomics

Principles of Microeconomics

Principles of Microeconomics

Study Guide for use with Principles of Microeconomics

Principles of Macroeconomics

Microeconomics and Behavior

Principles of Economics + DiscoverEcon Code Card

Principles of Microeconomics+ DiscoverEcon Code Card