<p>For courses in Consumer Behavior. Kardes approaches the subject of consumer behavior by using experimental psychology as the foundation, and presents his material in three overlapping sections. The text not only discusses the principles and scientific research of consumer behavior but demonstrates how companies and organizations use them every day.</p>

Consumer Behavior and Managerial Decision Making

Business & Money

Frank R. Kardes

Management & Leadership

PRENTICE/HALL

Handbook Of Consumer Psychology

Paul M. Herr

Taylor & Francis Group

Marketing & Sales

Consumer Behavior: Science and Practice-Cengage Learning-Kardes-2012-EDN-1

Consumer Behavior Science And Practice

Cengage Learning India Pvt.Ltd

<p>Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.</p>

Consumer Behavior, 2Nd Edition

Maria Cronley

Thomas Cline

CENGAGE INDIA

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Books by Frank R. Kardes