<p>Introducing students who are new to banking its evolution, basic principles, and current issues, this text presents an overview of banking fundamentals, along with various issues and developments important in understanding the contemporary scene. This edition addresses particularly the influences of new technology and regulation in the areas of customer service, emerging technology and marketing. Additionally, the concept of a proactive bank employee with a customer service focus is a consistent theme througout the text.</p>

Principles of banking

Business & Money

Francis, G. Jay

Hecht, Norman F.

Siegel, Susan M.

Carrubba, Paul A.

Economics

Amer Bankers Assn

<p>Long recognized as the standard introduction text to the US banking profession, this book touches on nearly every aspect, from the fundamentals of negotiable instruments to contemporary issues and developments with the industry. The 7th edition addresses changes in the banking industry most notably in the areas of customer service, emerging technology, and expanded banking powers and markets. Contents include: Banking and You; The Evolution of Banking; The Federal Reserve and its Regulatory Partners; The Deposit Function; Checks as Negotiable Instruments; Checks and the Payment Function; Deposit Operations and Loss Prevention issues; The Lending Function; Fund Management and Bank Investments; Measuring and Reporting Financial Performance; Marketing and the Customer Service Function; Specialized Products and Services; Electronic Financial Services; Summary of Federal Reserve Regulations</p>

Principles Of Banking (7th ed)

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Books by Francis, G. Jay