The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Fortini-Campbell, Lisa A.

Business & Money

Routledge

<p>The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.</p>

Economics

The Copy Workshop

See the best price to sell, buy, or rent books by Fortini-Campbell, Lisa A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Fortini-Campbell, Lisa A.

See the best price to sell, buy, or rent books by Fortini-Campbell, Lisa A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising