From the Introduction: """"In the next few years the retail market will change dramatically. In order to survive, a store will have to become its own brand. A strong brand can differentiate a store from competition. The emotional differences between retail brands will therefore become more and more important.""""
 Most retailers' revenue and profit comes from the selling of many of the same brands offered by their competitors. In order to stand out from the competition, retailers need to become brands themselves. Meeting this challenge will ensure differentiation.
 Ko Floor offers strategies to build a brand identity by positioning on price, convenience and store experience and he explores brand personality and brand communication. He offers examples from an extensive body of retail brands, from Wal-Mart to IKEA, Home Depot, Amazon and Starbucks.

Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

Business & Money

Floor, Ko

Industries

Kogan Page.

Branding a Store shows how to build a strong, independent retail brand to remain competitive in today’s global marketplace. It shows how to make your shop a winner.
A survival guide for shops that explains how you can create an appealing retail business, Branding a Store is full of practical tips on how shops can win the "battle of the brands."
Branding a Store is a must-have title for professionals who earn their living in the retail business. The book will be of benefit to retailers, manufacturers, and advertising agencies, and it is suitable for those taking retail training courses.

Arts & Photography

History & Criticism

BIS Publishers

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Books by Floor, Ko