Marketing for a Dental Practice or Dental Organization can be very challenging because oftentimes a marketer will try to use techniques that have worked well in other industries, yet they don't generate the same positive response for their dental marketing message. After continued weak performance, this marketer can easily start to believe that "marketing just doesn't work for us", when the reality is, it was never the media that failed...it was just great effort spent in the wrong area's. In these pages, told in plain english and real life stories, you will discover: -How Marketing for Dentistry is completely different than any other industry, -How to "Find Your Voice" so you can craft a simple and trustworthy brand and brand story, -How to "Use Your Voice" by identifying target demographics and crafting messages that will resonate with them -How to "Listen to the Crowd" so you can analyze your ROI to see how your Voice is being received, and

Dental Marketing: Find Your Voice

Fleming, Michael

Business & Money

lulu.com

Early English Viols: Instruments, Makers and Music (Music and Material Culture)

Winner of the Nicholas Bessaraboff Prize Musical repertory of great importance and quality was performed on viols in sixteenth- and early seventeenth-century England. This is reported by Thomas Mace (1676) who says that 'Your Best Provision' for playing such music is a chest of old English viols, and he names five early English viol makers than which 'there are no Better in the World'. Enlightened scholars and performers (both professional and amateur) who aim to understand and play this music require reliable historical information and need suitable viols, but so little is known about the instruments and their makers that we cannot specify appropriate instruments with much precision. Our ignorance cannot be remedied exclusively by the scrutiny or use of surviving antique viols because they are extremely rare, they are not accessible to performers and the information they embody is crucially compromised by degradation and alteration. Drawing on a wide variety of evidence including the surviving instruments, music composed for those instruments, and the documentary evidence surrounding the trade of instrument making, Fleming and Bryan draw significant conclusions about the changing nature and varieties of viol in early modern England. de variety of evidence including the surviving instruments, music composed for those instruments, and the documentary evidence surrounding the trade of instrument making, Fleming and Bryan draw significant conclusions about the changing nature and varieties of viol in early modern England.

Arts & Photography

Music

Routledge

More people today can name the members of the Three Stooges than can name three justices of the Supreme Court. The Stooges are comedy icons whose enduring appeal and slapstick legacy have made them one of the most famous and beloved comedy troupes in the world. Michael Fleming's The Three StoogesTM is the first complete, authorized biography of the men who made pie fights part of our national cultural heritage. A juggernaut of wise guys, headlocks, and unforgettable insults, this book tells the whole history of the Stooges, starting with their origins in the golden years of vaudeville, when the boys from Brooklyn honed their craft. Moe, Curly, and Shemp Howard were born Moses, Jerome, and Samuel Horwitz--and were believed for many years to be the three least accomplished sons of their Lithuanian immigrant parents. Ultimately, of course, the Three Stooges reinvented the rules of slapstick comedy: never be caught unprepared in a pie fight, never slap one wise guy in the face if you can slap three in a row, and never underestimate the value of a good poke in the eye. Signed in 1934 by Columbia Pictures to a renewable contract that had them making at least nine short films a year, the Stooges learned firsthand about the sharks swimming through Hollywood's early waters. And after nearly a quarter century of producing the short films for which the Stooges are so well known and loved, the studio declined to renew their contract in 1954, and the pioneering pie-throwing professionals lost their jobs. Fittingly, though, Moe &amp; Co. were destined to have the last laugh: the advent of television revived their careers after the decline of vaudeville and Hollywood shorts, and a new generation of belly laughs was born. From the Stooges' humble origins to movie stardom to comedy legends, there's something here for every level of fan--from folks who watched them on television as a kid to Stooge scholars and certified "knuckleheads." Featuring over two hundred photographs, many of them rare; interviews with Stooge friends and families; and a complete filmography with every "woob-woob" and crashed society cocktail party lovingly detailed, this book will be treasured by all Stoogedom.

The Three Stooges: An Illustrated History, from Amalgamated Morons to American Icons

Humor & Entertainment

Movies

DOUBLEDAY

Communism, Nationalism and Ethnicity in Poland, 1944–1950 (BASEES/Routledge Series on Russian and East European Studies)

This book fills a significant gap in the study of the establishment of communist rule in Poland in the key period of 1944–1950. It shows that nationalism and nationality policy were fundamentally important in the consolidation of communist rule, acting as a crucial nexus through which different groups were both coerced and were able to consent to the new unfolding social and political order. Drawing on extensive archival research, including national and regional archives in Poland, it provides a detailed and nuanced understanding of the early years of communist rule in Poland. It shows how after the war the communist Polish Workers Party (PPR) was able to redirect widespread anger resulting from the actions of the NKVD, Soviet Army and the communists to more ‘realistic’ targets such as minority communities, and that this displacement of anger helped the party to connect with a broader constituency and present itself as the only party able to protect Polish interests. It considers the role played by the West, including the endorsement by the Grand Alliance of homogenising policies such as population transfer. It also explores the relationship between the communists and other powerful institutions in Polish society, such as the Catholic Church which was treated fairly liberally until late 1947 as it played an important function in identifying who was Polish. Finally, the book considers important episodes – hitherto neglected by scholars – that shed new light upon the emergence of the Cold War and the contours of Cold War geopolitics, such as the ‘Westphalian incident’ of 1947–48, and the arrival of Greek refugees in Poland in the period 1948–1950.

Communism, Nationalism and Ethnicity in Poland, 1944-1950 (BASEES/Routledge Series on Russian and East European Studies)

Reference

This book fills a significant gap in the study of the establishment of communist rule in Poland in the key period of 1944–1950. It shows that nationalism and nationality policy were fundamentally important in the consolidation of communist rule, acting as a crucial nexus through which different groups were both coerced and were able to consent to the new unfolding social and political order.  Drawing on extensive archival research, including national and regional archives in Poland, it provides a detailed and nuanced understanding of the early years of communist rule in Poland. It shows how after the war the communist Polish Workers Party (PPR) was able to redirect widespread anger resulting from the actions of the NKVD, Soviet Army and the communists to more ‘realistic’ targets such as minority communities, and that this displacement of anger helped the party to connect with a broader constituency and present itself as the only party able to protect Polish interests. It considers the role played by the West, including the endorsement by the Grand Alliance of homogenising policies such as population transfer. It also explores the relationship between the communists and other powerful institutions in Polish society, such as the Catholic Church which was treated fairly liberally until late 1947 as it played an important function in identifying who was Polish. Finally, the book considers important episodes – hitherto neglected by scholars – that shed new light upon the emergence of the Cold War and the contours of Cold War geopolitics, such as the ‘Westphalian incident’ of 1947–48, and the arrival of Greek refugees in Poland in the period 1948–1950.

More people today can name the members of the Three Stooges than can name three justices of the Supreme Court. The Stooges are comedy icons whose enduring appeal and slapstick legacy have made them one of the most famous and beloved comedy troupes in the world. Michael Fleming's The Three StoogesTM is the first complete, authorized biography of the men who made pie fights part of our national cultural heritage. A juggernaut of wise guys, headlocks, and unforgettable insults, this book tells the whole history of the Stooges, starting with their origins in the golden years of vaudeville, when the boys from Brooklyn honed their craft. Moe, Curly, and Shemp Howard were born Moses, Jerome, and Samuel Horwitz--and were believed for many years to be the three least accomplished sons of their Lithuanian immigrant parents. Ultimately, of course, the Three Stooges reinvented the rules of slapstick comedy: never be caught unprepared in a pie fight, never slap one wise guy in the face if you can slap three in a row, and never underestimate the value of a good poke in the eye. Signed in 1934 by Columbia Pictures to a renewable contract that had them making at least nine short films a year, the Stooges learned firsthand about the sharks swimming through Hollywood's early waters. And after nearly a quarter century of producing the short films for which the Stooges are so well known and loved, the studio declined to renew their contract in 1954, and the pioneering pie-throwing professionals lost their jobs. Fittingly, though, Moe &amp; Co. were destined to have the last laugh: the advent of television revived their careers after the decline of vaudeville and Hollywood shorts, and a new generation of belly laughs was born. From the Stooges' humble origins to movie stardom to comedy legends, there's something here for every level of fan--from folks who watched them on television as a kid to Stooge scholars and certified "knuckleheads." Featuring over two hundred photographs, many of them rare; interviews with Stooge friends and families; and a complete filmography with every "woob-woob" and crashed society cocktail party lovingly detailed, this book will be treasured by all Stoogedom.

The Three Stooges: An Illustrated History, From Amalgamated Morons to American Icons

Broadway Books

Book by Fleming, Michael, Manvell, Roger

Images of Madness: The Portrayal of Insanity in the Feature Film

MANVELL, Roger

Performing Arts

UNKNO

In the midst of the Second World War, the Allies acknowledged Germany's ongoing programme of extermination. In the Shadow of the Holocaust examines the struggle to attain post-war justice and prosecution. Focusing on Poland's engagement with the United Nations War Crimes Commission, it analyses the different ways that the Polish Government in Exile (based in London from 1940) agitated for an Allied response to German atrocities. Michael Fleming shows that jurists associated with the Government in Exile made significant contributions to legal debates on war crimes and, along with others, paid attention to German crimes against Jews. By exploring the relationship between the UNWCC and the Polish War Crimes Office under the authority of the Polish Government in Exile and later, from the summer of 1945, the Polish Government in Warsaw, Fleming provides a new lens through which to examine the early stages of the Cold War.

In the Shadow of the Holocaust: Poland, the United Nations War Crimes Commission, and the Search for Justice

History

Europe

Cambridge University Press

In the Shadow of the Holocaust

Auschwitz, the Allies and Censorship of the Holocaust

What was the extent of allied knowledge regarding the mass murder of Jews at Auschwitz during the Second World War? The question is one which continues to prompt heated historical debate, and Michael Fleming's important new book offers a definitive account of just how much the Allies knew. By tracking Polish and other reports about Auschwitz from their source, and surveying how knowledge was gathered, controlled and distributed to different audiences, the book examines the extent to which information about the camp was passed on to the British and American authorities, and how the dissemination of this knowledge was limited by propaganda and information agencies in the West. In a fascinating new study, the author reveals that the Allies had extensive knowledge of the mass killing of Jews at Auschwitz much earlier than previously thought; but the publicising of this information was actively discouraged in Britain and the US.

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