Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called "the big blue book" on Capitol Hill. Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding. For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change. As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation. Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communication Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, TV, and the Internet Ch. 6 Online Communication Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communication in a Federal Agency Ch. 12 Crisis Communication in Public Affairs Ch. 13 Honest Spin: Ethics in Public Affairs Appendices Glossary Epilogue Index For Complete Table of Contents, see MediaRelationsHandbook.com

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e

Business & Money

Fitch, Bradford

Industries

TheCapitol.Net

Practical guidance how to prepare for and meet with elected officials and staff, how to write effective letters and emails to elected officials, strategies for influencing legislators face-to-face, best practices for communicating with Congress and state legislatures, and how to write persuasive "letters to the editor". This book is one part research studies, one part interviews and focus groups, and one part experience. It uses available research on Congress and its decision making. Dozens of elected officials, including members of Congress, and their staff agreed to off-the-record interviews and discussed the factors that contribute to their decision-making process. Strategies for Influencing Legislators Face-to-Face Best Practices for Communicating with Congress and State Legislatures Practical Guidance How to Prepare for and Meet with Elected Officials How to Write Effective Letters and Email to Members of Congress How to Write Persuasive Letters to the Editor that Get Published Summary Table of Contents Part I. How Government Really Works Ch. 1. How Congressional Offices Work Ch. 2. Congressional Culture Ch. 3. How Legislators Make Decisions Ch. 4. People Who Can (and Can't) Influence Legislators and How They Do It Part II. How to Influence a Legislator Ch. 5. Strategies for Influencing Legislators Ch. 6. Face-to-Face Meetings Ch. 7. Communications Appendices A. The Advocate's Pledge B. US Constitution and Amendments C. Declaration of Independence D. Information about Congress and Washington, DC Index
Complete Table of Contents online at www.CitizensHandbook.com

Citizen's Handbook to Influencing Elected Officials: Citizen Advocacy in State Legislatures and Congress: A Guide for Citizen Lobbyists and Grassroots

Politics & Social Sciences

Politics & Government

Sunwater Institute

Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index
Complete Table of Contents online at www.MediaRelationsHandbook.com

Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book

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