Addressing issues involved in product development for a global market with a "real world" focus, this book covers major areas during the development cycle, provides insights into researching cultural differences, and also provides tools for Cultural Awareness Testing. CD-ROM includes examples and illustrations.

Global Interface Design

Politics & Social Sciences

Fernandes, Tony

Social Sciences

Morgan Kaufmann Pub

The inspiring story of business hero and Apprentice Asia star Tony Fernandes
As a boy, Tony Fernandes wanted to be a pilot, a footballer or a racing driver. By 2011 he'd gone one better: founding his own airline and his own formula one team, and becoming Chairman of Queens Park Rangers, helping them reach the Premier League again after a 15-year absence from the top flight.
Flying High is the memoir of an exceptional business leader; the man who created Asia's first budget airline, democratizing air travel in Asia and building AirAsia into a multi-billion-dollar company in the process.
Published as Tony returns as the face of the second series of Apprentice Asia, this inspiring personal story will be a major global publishing event.

Flying High: My Story

Biographies & Memoirs

Professionals & Academics

Portfolio/Penguin

'What a life. Tony Fernandes has accomplished amazing things - and who's to say what he can go on to achieve?' Sir Richard Branson
The inspiring story of business hero and Apprentice Asia star Tony Fernandes
As a boy, Tony Fernandes wanted to be a pilot, a footballer or a racing driver. By 2011 he'd gone one better: founding his own airline and his own formula one team, and becoming Chairman of Queens Park Rangers, helping them reach the Premier League again after a 15-year absence from the top flight.
Flying High is the memoir of an exceptional business leader; the man who created Asia's first budget airline, democratizing air travel in Asia and building AirAsia into a multi-billion-dollar company in the process.
Published as Tony returns as the face of the second series of Apprentice Asia, this inspiring personal story will be a major global publishing event.
Tony Fernandes studied at Epsom College, UK, and the London School of Accountancy. He worked for Virgin Communications and Warner Music before acquiring AirAsia and relaunching it as Asia's first low-cost carrier in 2001/2. He is currently Group CEO of AirAsia, Chairman of QPR football club and owner of the Caterham F1 team.
Tony has been awarded a CBE, titled twice by the King of Malaysia and awarded the Legion d'Honneur by the French government. He has also received awards from major business media outlets including theInternational Herald Tribune, Business Times, Business Week, Fast Company and Forbes.

Flying High: My Story from AirAsia to QPR

Humor & Entertainment

Humor

Penguin Uk

The inspiring story of business hero, Air Asia CEO and Apprentice Asia star Tony Fernandes

Flying High

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