The establishment of a discipline is always accompanied by great thinkers and his most famous works, as Adam Smith's "Wealth of Nations" in economics, Peter Drucker's "management: mission, responsibility, practice" In management. For marketing, Philip Kotler's "marketing management" is the undisputed discipline foundation. Marketing management is the frontier of marketing content because its content and organization always reflect changes in marketing theory and practice. In the many writings of Kotler, this "marketing management" is undoubtedly the most of their efforts, and constantly reflect the past 50 years of marketing disciplines change, but also the most global academia and industry accepted and praised the classic textbook, known as "Marketing the Bible". Although Kotler in the world with many scholars have launched a different regional version of the "marketing management", but the best embodies the essence of Kotler's thought can only be your hands this authentic "marketing management " poster:

Marketing Management (15th Edition and Color Edition)

菲利普·科特勒

格致出版社

See the best price to sell, buy, or rent books by 菲利普·科特勒. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by 菲利普·科特勒

See the best price to sell, buy, or rent books by 菲利普·科特勒. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Management (15th Edition and Color Edition)