Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition

The New Competition

Business & Money

Fahey, Liam

Kotler,Philip

Jatusripitak, Somkid

Economics

Prentice Hall Direct

The Strategic Planning Management Reader ASIN: 0138517592

The Strategic Planning Management Reader

Management & Leadership

PRENTICE/HALL

Macroenvironmental Analysis for Strategic Management by Liam Fahey and V.K. Narayanan

Macroenvironmental Analysis for Strategic Management (The West Series in Strategic Management)

Narayanan, V.K.

Cengage Learning'

Does your business, like many of today's leading companies, make these dangerous competitive mistakes? Take actions as if competitors did not exist * Collect extensive competitor data but fail to convert it into insights about competitors' current and potential actions * Fail to project competitors' likely strategies and moves * Ask the wrong questions about the strategies and actions of current and emerging competitors * Conduct competitor analysis separately from strategic thinking To prepare your business for market rivalry in the twenty-first century you need an approach to competitor analysis and intelligence that far surpasses the best practices in most organizations today. You need Competitors. In Competitors, international strategy guru Liam Fahey provides a new integrated, comprehensive method for analyzing the competition. Called competitor learning, the method is the product of Fahey's 15 years of consulting, researching, and teaching competitor analysis in cutting-edge companies in the United States and Europe. It combines a system for identifying critical competitor data with a series of analytical frameworks to help you develop powerful strategic insights. Competitors shows you how to: * Determine exactly what you need to know about competitors * Describe and analyze competitors' marketplace strategy, alliances and networks, assumptions, assets, capabilities, and culture * Project competitors' likely strategic moves and outcomes * Draw critical inferences from limited data about competitors' goals, mindsets, and behaviors * Use competitor analysis to anticipate changes in customers, channels, suppliers, competitive dynamics, and emerging markets * Gain valuable insights into how and why your organization might win or lose as it competes against current or potential rivals * Avoid typical errors associated with traditional competitor analysis Competitors is an indispensable learning tool for managers who want to get ahead of the competition-both today and for the future. It teaches managers how to know their competition as thoroughly as they know their own organization, and how to use that knowledge to outwit, outmaneuver, and outperform rivals. Praise for Competitors "The best hope for a company is to be the first to read this book before its competitors do." -Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University "Liam Fahey has written the first richly textured, application-friendly and realistic book on what is often misnamed competitive intelligence . . . a masterful achievement by a power in competitive understanding." -Larry Prusak, Managing Principal, IBM Consulting Group and coauthor of Working Knowledge "Fahey's Competitors is a lively, dynamic, major break from traditional 'static' strategic analyses. He provides a unique, pragmatic, entrepreneurial approach for seeing where competitors are going in the future-and how to preempt, reconceive or reshape the 'competitive domain' faster and better." -James Brian Quinn, author of Intelligent Enterprise and Innovation Explosion "We have embraced Liam Fahey's competitor learning framework as the guiding methodology for understanding the current and emerging competition. Competitors is required reading for taking competitive analysis to the next level." -Benjamin R. Fisher, Jr., Director, Corporate Marketplace, PPG Industries, Inc. "If I could have my way, this book would remain within the hands of a select few. . . armed with these tools, companies can be positioned to outwit, outmaneuver, and outperform their competitors." -Faye Brill, Director, Business Intelligence, Meritor Automotive, Inc. and former president, Society of Competitive Intelligence Professionals

Competitors: Outwitting, Outmaneuvering, and Outperforming

wiley

In his new book The Insight Discipline: Crafting New Marketplace Understand That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis “findings.” Moreover, it will show you how to use new insight to influence thinking, decisions and action at any organizational level.

The Insight Discipline: Crafting New Marketplace Understanding That Makes A Difference (American Marketing Association Leadership Series: 7 Big Problems of Marketing)

American Marketing Association

In his new book The Insight Discipline: Crafting New Marketplace Understand That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Moreover, it will show you how to use new insight to influence thinking, decisions and action at any organizational level.

The Insight Discipline: Crafting New Marketplace Understanding That Makes A Difference (4)

This book discusses the extent to whcih differences exist in the approach to energy management by different types of firms: large multidivisional firms at corporate headquarters level and division level and independent firms, energy intensive and non-energy intensive firms and growth and non-growth firms. Although originally published in 1984, the significance of the study is reflected by the continued timeliness and urgency of many of the issues covered such as the need for a national energy policy and the potential for improvement in industrial energy efficiency and conservation.

Energy Management in Industrial Firms (Routledge Library Editions: Energy Economics)

Routledge

This book discusses the extent to whcih differences exist in the approach to energy management by different types of firms: large multidivisional firms at corporate headquarters level and division level and independent firms, energy intensive and non-energy intensive firms and growth and non-growth firms. Although originally published in 1984, the significance of the study is reflected&nbsp; by the continued timeliness and urgency of many of the issues covered such as the need&nbsp; for&nbsp;a national energy policy and the potential for improvement in industrial energy efficiency and conservation.

In this re-published book The Insight Discipline: Crafting New Marketplace Understand That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. 
The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you'll see how to use new insight to influence thinking, decisions and action at any organizational level. 
This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference (American Marketing Association)

Emerald Publishing

See the best price to sell, buy, or rent books by Fahey, Liam. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Fahey, Liam

See the best price to sell, buy, or rent books by Fahey, Liam. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The New Competition

The Strategic Planning Management Reader

Macroenvironmental Analysis for Strategic Management (The West Series in Strategic Management)

Competitors: Outwitting, Outmaneuvering, and Outperforming

The Insight Discipline: Crafting New Marketplace Understanding That Makes A Difference (American Marketing Association Leadership Series: 7 Big Problems of Marketing)

The Insight Discipline: Crafting New Marketplace Understanding That Makes A Difference (4)

Energy Management in Industrial Firms (Routledge Library Editions: Energy Economics)

Energy Management in Industrial Firms (Routledge Library Editions: Energy Economics)

The Insight Discipline: Crafting New Marketplace Understanding that Makes a Difference (American Marketing Association)