One of the great spectacles of modern naval history is the Imperial Japanese Navy's instrumental role in Japan's rise from an isolationist feudal kingdom to a potent military empire stridently confronting, in 1941, the world's most powerful nation. Years of painstaking research and analysis of previously untapped Japanese-language resources have produced this remarkable history of the navy's dizzying development, tactical triumphs, and humiliating defeat. Unrivaled in its breadth of coverage and attention to detail, this important new study explores the foreign and indigenous influences on the navy's thinking about naval warfare and how to plan for it. Focusing primarily on the much-neglected period between the world wars, David C. Evans and Mark R. Peattie, two widely esteemed historians, persuasively explain how the Japanese failed to prepare properly for the war in the Pacific despite an arguable advantage in capability.

Kaigun: Strategy, Tactics, and Technology in the Imperial Japanese Navy, 1887-1941

Science & Math

Evans, David C.

Peattie, Mark R.

Technology

Naval_Institute_Press

CUSTER'S LAST FIGHT: THE STORY OF THE BATTLE OF THE LITTLE BIG HORN. Volume One Battle of the Little Big Horn Series. George Armstrong Custer, admire him or despise him, stands as the dominant figure of Little Big Horn and the principle architect of its appeal, dominating every work on the campaign. Perhaps this is fitting for, with his death, he achieved immortality not only for himseof but his regiment. He and his regiment have become more than fallen heroes of the republic, they have become symbolic of the Indian fighting army, with Custer the archetypical Indian hating frontier soldier. The irony that Custer was often in outspoken opposition to the very policies he has come to symbolize has been lost in much of the present literature. The controversies started almost immediately and touched on every facet of the conflict imaginable. Had Custer disobeyed his orders, rushing headlong to disaster? Did Reno show the white feather in the valley fight? Did Benteen dawdle while his comrades, awaiting the precious ammunition he was ordered to bring, were being annihilated? Did Custer attempt to cross at Medicine Tail Coulee? Was Custer killed early at the river, or was he the last to fall? Could Custer and his regiment have won? Could they have been saved? Rather than subsiding with the passage of time, the controversies increased both in number and vehemence in the succeeding years. In CUSTER'S LAST FIGHT the author attempts to reconstruct the events surrounding this last great struggle between two competing cultures. Mere description of the events as we know them, or pure speculation no matter how imaginative, would result in a sterile and incomplete narrative. David Evans has included many personal anecdotes to remind us that these were flesh and blood individuals with much the same fears and desires as ourselves. To complete the narrative, Evans has included a briedf epilogue summarizing the end of the campaign and subsequent fate of its major participants. An appendix containing selected biographies has also been included. Sufficient footnotes are provided to enable the serious student to further his research and identify alternate points of view. It would be rash indeed for anyone to claim they know with absolute certainty all that transpired that fateful June day, especially when speculating on the motivation of key individuals. Perhaps on this point we may all agree: legends are part of great events and insofar as they preserve the memories of gallantry and self-sacrifice they serve their purpose. May the legends of the Little Big Horn never die! Foreword, Battle of the Washita, Treaty of 1868, Belknap Affair, Crook's Winter Campaign, March of the Montana Column, Battle of the Rosebud, March of the Dakota Column, Crow's Nest, Valley Fight, Benteen Joins Reno, A Reconstruction of the Custer Fight, Siege of Reno Hill, Relief of the Seventh, Requiem, Epilogue, A Campaign Gone Awry. Pictorial dust-jacket artwork in color by Kirk Stirnweis. 18 appendices, including Seventh Cavalry Roster by Company, Battle Casualties, The Reno Court of Inquiry , Indians Present at the Battle, Terry's Orders and Reports, Reports of Reno and Benteen and more. Bibliography and Index. Illustrated dj in color by artist Kirk Stirnweis "The Last Command: Custer and the Seventh Cavalry at Little Big Horn." AVAILBLE NOW.

Custer's Last Fight: The Battle Of The Little Big Horn (Battle Of The Little Big Horn)

History

David C. Evans

Americas

Upton & Sons

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innovators in design and students of psychology will learn: <ul>
<li>The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations 
</li>
<li>Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness 
</li>
<li>Strategies for marketing and product development in an age of social media and behavioral targeting 
</li>
<li>Hypotheses for research that both academics and enterprises can perform to better meet users’ needs 
</li>
</ul> Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook

Bottlenecks: Aligning UX Design with User Psychology

Computers & Technology

Games & Strategy Guides

Apress

Top-ranking Japanese officers offer their personal perspectives on the war in the Far East. The first edition of this book was lauded by historians and enthusiasts, eager for the Japanese viewpoint, and for the unique nature of these contributions; this new revised edition adds five substantial chapters to the original twelve and provides a full picture of the IJN's role in the war.  Most of these moving and fascinating accounts were written in the 1950s and retain the immediacy felt by the writers who had participated in extraordinary events. They provide valuable  information on the strategy, tactics and operations of the Japanese fleet, as well as insights into the personalities and motives of the leaders. Here, Vice Admiral Shigeru Fukudome comes to grips with the allegations that the attack on Pearl Harbor represented strategic folly, political blundering and tactical stupidity. Captain Mitsuo Fuchida describes how his bombing group unleashed 'devils of doom' on Battleship Row, while Mitsuru Yoshida gives an eye-witness account of the sinking of the battleship Yamato.The new contributions to this edition, especially translated for this book, discuss operations in the Indian Ocean, the battle of the Philippine Sea, the protection of merchant shipping, submarine warfare and Japan's overall naval strategy. A brief introduction precedes each essay to set it in its historical context, while a biographical summary of each contributor is included. A striking collection of photographs and maps augment the compelling text. This is a very significant contribution to our understanding of the Japanese navy in WWII.

Japanese Navy in World War II

Asia

Pen & Sword Books Ltd

One of the great spectacles of modern naval history is the Imperial Japanese Navy's instrumental role in Japan's rise from an isolationist feudal kingdom to a potent military empire stridently confronting, in 1941, the world's most powerful nation. Years of painstaking research and analysis of previously untapped Japanese-language resources have produced this remarkable study of the navy's dizzying development, tactical triumphs, and humiliating defeat. Unrivaled in its breadth of coverage and attention to detail, this important new history explores the foreign and indigenous influences on the navy's thinking about naval warfare and how to plan for it. Focusing primarily on the much-neglected period between the world wars, two widely esteemed historians persuasively explain how the Japanese failed to prepare properly for the war in the Pacific despite an arguable advantage in capability. Maintaining the highest literary standards and supplemented by a dazzling array of charts, diagrams, drawings, and photographs, this landmark work provides much important information not available in any other English-language source. Consciously avoiding the Eurocentric bias of conventional military scholarship, David Evans and Mark Peattie make a unique contribution to naval historiography that will be prized by serious historians and casual readers alike and that promises to spark debate within the academic community.

Peattie, David

See the best price to sell, buy, or rent books by Evans, David C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Evans, David C.