<p>From the Preface: "Since typography classes are rare, this book has been developed in a self-study format. It is for the student, as well as the working professional, for whom a typography class is not available. Since it is basic, it begins with rudimentary concepts.  Designers may find the discussion of letter shapes simplistic; journalists may firnd the type measurements elementary; but as you get to the more advanced chapters, particularly in areas beyond your traditional study, you will probably find interesting and challenging information for all levels and backgrounds. "This is a pragmatic approach to basic typography. Discussions of equipment are kept to a minimum since today's machines may likely be obsolete before this book sees print. It's a how-to-do-it book - how to specify, how to mark up and how to copyfit. The book's goal is to show you how to use type, not how to set it."</p>

ABC's of Typography

Arts & Photography

Ernest-Moriarty, Sandra B.

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Art Direction Book Company, Incorporated

See the best price to sell, buy, or rent books by Ernest-Moriarty, Sandra B.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ernest-Moriarty, Sandra B.

See the best price to sell, buy, or rent books by Ernest-Moriarty, Sandra B.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

ABC's of Typography