'Strategic Marketing: Planning and Control' is the new core text for the Planning and Control syllabus of the CIM postgraduate diploma. Equally applicable for industry practitioners, this book cuts through the complexity and jargon surrounding the subject, to provide readers with a clear, concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions (analysis, formulation and implementation). The text also covers contemporary issues, by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. 'Strategic Marketing: planning and control':* provides a synthesis of key strategic marketing concepts;* is a concise and comprehensive text which is tightly written to accommodate the reading time pressures on students; * is highly exam focused with all material presented having been class tested and refined. Written by the Senior Examiner for the CIM Strategic Planning and Control Diploma Module.Highly exam focused.Provides a synthesis of key strategic marketing concepts and recognises the growing importance of 'implementation' in the overall marketing process.

Strategic Marketing Planning and Control: Planning and Control

Business & Money

Ensor, John

Drummond, Graeme

Management & Leadership

Butterworth-Heinemann

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material. * Newly revised to be applicable for the Advanced Certificate in Marketing (Stage 2) level of the CIM qualifications * The material presented is easy to read in a user-friendly layout * The final chapter has been re-written to include new and up-to-date case studies

Strategic Marketing Planning and Control (Marketing Series: Student)

Chartered Institute of Marketing

Marketing & Sales

Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! THE COURSEBOOK: * Co-written by the CIM Senior Examiner for the Strategic Marketing Management module * CIM approved content for this year's course * Approved by the CIM Chief Examiner * Updated material and cases to keep you up to speed with the latest developments Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts Definitive coursebook co-written by the CIM Senior Examiner for the Strategic Marketing Management module to guide you through the 2002-2003 syllabusPlus FREE online revision and course support from www.marketingonline.co.ukCustomise your learning, extend your knowledge and prepare for those examinations with this complete package for course success

Cim Coursebooks 2002-2003 Strategic Marketing Management

Meek, Helen

Meek, Richard

Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text. * Thoughtfully written to accommodate the time pressures on students and lecturers * An online resource accompanies the book featuring additional case material, a tutor work plan and PowerPoint overheads * International appeal, featuring topics such as global branding

Introduction to Marketing Concepts

Routledge

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers- . Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning . A highly exam focused approach which has been class tested and refined . A new chapter offering a 'problem-based learning' (PBL) approach to the subject . Thoroughly revised and updated case studies and vignettes of real world best practice throughout the text Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses. * Fully revised, updated and improved new edition, recommended for the CIM Professional Diploma in Marketing and ideal for undergraduate/postgraduate study * Concise yet comprehensive and accessible approach made popular by the hugely successful previous editions * New features include chapters on customer relationship management, business ethics and problem-based learning (PBL)

Strategic Marketing Planning and Control: Plannning and Control

Taylor&Francis

¡Este libro irradia un mensaje que defiende la vida! El llamado a querer y defender una vida humana inocente va acompañado de la invitación a involucrarse en un centro local de embarazos críticos, ayudando con gentileza a las mujeres a escoger la vida. El mismo inspira una pasión en los padres para proveer y proteger a los hijos que Dios les da, en especial los que están en el vientre.

Cuestión de vida o muerte: Al rescate de las vidas inocentes: casa por casa, mujer por mujer (Spanish Edition)

Religion & Spirituality

Vida

There is a radical, biblical alternative to much of what is taught and practiced today regarding relationships. Doing Things Right in Matters of the Heart presents a bold plan for escaping the swift currents of contemporary patterns of hooking up, shacking up, and breaking up. It draws a compelling vision of complementarity between the sexes. It instructs men on what to do and informs women on what to look for in their mutual pursuit of a healthy, tender, long-term relationship.

Doing Things Right in Matters of the Heart

Reference

Encyclopedias & Subject Guides

Crossway

A guidebook that encourages advocacy for unborn childrenAnswering the Call is designed to help Christians take the initiative and reach out with compassion and sensitivity to those who find themselves on the difficult road of unplanned pregnancy. With scientific wisdom, practical application, theological foundation, and compassionate understanding, this powerful little book is a call for pastors, church leaders, and Christians everywhere. Formerly published by Focus on the Family.“As you read this book, you will discover that John Ensor combines several very special qualities: a pastor’s heart, an activist’s motivation, and a Good Samaritan’s compassion…Will you spend a few moments with John, hearing his heart as he points us to the Father’s heart on the important biblical principle of the value of all human life? I promise you’ll never be the same.” —From the Foreword by Julia A. Parton, PhD Chapters titles include: • The Aroma of Life• The Great Test and the Great Work• Cherishing and Defending Innocent Human Life• Final Appeal to Pastors

Answering The Call: Saving Innocent Lives, One Woman at a Time

Hendrickson Pub

With an introduction by Kristan Hawkins, President, Students for Life of America Of the 1.2 million abortions performed annually in the U.S., more than 500,000 are performed on college-aged women. They make up 44% of all abortions in the country. So it is not surprising that there is a large, thriving network of pro-life groups on college campuses. The most prominent of these is Students for Life of America, which has 637 pro-life student groups on college campuses in forty-eight states. These groups serve to advocate for pro-life and educate other young people about the physical, emotional, psychological and spiritual effects that abortion has on women. While there are online guides and booklets on the topic, there are currently very few-if any-books that are specifically geared for use by young advocates for this cause. Now there is Students for Life, a 'manual' that addresses tough questions in a format that is concise and straightforward.

Students For Life

Klusendorf, Scott

"Answering the Call "is designed to help Christians take the initiative and reach out with compassion and sensitivity to those who find themselves on the difficult road of unplanned pregnancy. With new and updated scientific wisdom, practical application, theological foundation, and compassionate understanding, this powerful little book is a call for pastors, church leaders, and Christians everywhere. Formerly published by Focus on the Family.
Chapters titles include: - The Aroma of Life - The Great Test and the Great Work - Cherishing and Defending Innocent Human Life - Final Appeal to Pastors

Answering the Call: Saving Innocent Lives One Woman at a Time

Hendrickson Publishers

See the best price to sell, buy, or rent books by Ensor, John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ensor, John